Carlos Manuel Zurita Mac Farland is a marketing and operations specialist with over ten years of experience in service and technology companies. He holds a Bachelor's degree in Marketing from the Universidad Iberoamericana Puebla and an MBA in Business Administration and Marketing from the Universidad Tecmilenio. Carlos has a track record of launching new digital services for the hotel, transport, and fintech sectors. He has served in various leadership roles, such as City Manager at Kavak México, Head of Customer Experience & Operations at Cabify, and Sales Operations Manager at OYO Mexico, where he worked on growth strategies and operations. Carlos has also held positions such as Engagement Marketing Manager and General Manager Puebla at Cabify, Head of Regional Marketing at ADO, Head of Operations at Lana, and Digital Marketing Coordinator at Eventos Mundiales Cenit. Carlos is a continuous learner who enjoys developing and mentoring his teams.