Daniel Seeff is a serial entrepreneur who has worked for Google as well as founded several startups throughout his career in the adtech industry. With a bachelor's degree in accounting from the University of Central Florida and another degree acquired from the University of the Witwatersrand in accounting, Seeff has solid foundations not only in the business world but also in the field of economics. His extensive professional experience covers business strategy, search quality, brand management, entrepreneurship, and software engineering. Besides, he has also been a member of various organizations such as the Entrepreneurs'​ Organization. Among the startups he has founded are Get Krispy, Foot Cardigan, and 21Hippos, each of them dealing with innovative approaches to the e-commerce and adtech industries.