Ceri Williams, PhD FCA CQF, is a former investment banker turned founder of Oxwich Accountancy. With 10+ years of experience in investment banking, energy trading, and leading a team of developers coding option valuation models, Ceri provides a fresh approach to traditional accountancy practices. She helps tech founders optimize their financial strategy, streamline finance operations, and provide credible financial models and projections. Ceri's focus is on optimizing pricing strategy, providing business intelligence and strategic insight, and helping tech companies secure investment. Ceri's background includes a PhD in Mathematics from the University of Nottingham, and she has held several leadership positions in prominent financial institutions such as Centrica Energy and Barclays.