Geneva-based business professional Walid Masrouha has established an impressive career in the marketing insights and research industry, and has recently migrated his expertise to the technology sector at Microsoft. Mr. Masrouha's experience includes over 16 years working at Ipsos, where he progressed from an analyst to a Business Unit Leader. His passion for working with diverse teams and cultural intelligence has enabled him to develop a proven track record in business development, financial management, and achieving Profit and Loss (P&L) targets. The linguistically agile businessman, who has lived and worked in Jeddah, London, Shanghai and New York, graduated with an MBA from IMD.