Ali Neff is an industry expert in product strategy, innovation, and design research. She has over fifteen years of experience in facilitating workshops and conferences, conducting user/maker research, crafting multimedia, and clear written and oral communication. Ali has a Ph.D. in Communication and Media Studies, Anthropology from the University of North Carolina at Chapel Hill. She has been a keynote speaker at conferences like ProductWorld, CHIFOO, and FutureTalks. Ali has worked with various companies like Amazon Web Services, New Relic, Inc., and FCV Interactive as a Senior UX Researcher and Product Strategist. She is also the founder and principal consultant of CultureEncode, where she provides research and strategy consulting services. Ali is enthusiastic about creative cultures and digital futures, and she uses her refined toolkit of strategies and methods to research the ways technology is used by people from different walks of life, abilities, resources, values, perspectives, and needs.