Guillermo Vidales is a highly skilled professional with a background in industrial engineering, business management, and product development from his esteemed education at the University of Navarra and the IESE Business School. With a wealth of experience in the banking and tech sectors, Vidales has held key positions across various organizations in his career. He has served as a senior product manager at Amazon, where he was responsible for managing the discovery experience and heavy & bulky business in Spain and Italy. Vidales served as the Credit Card Product Manager at Citi before that, and he co-founded a popular Mexican fast food restaurant called Donkey's American Burritos. Currently, Vidales is working as the Category Leader, Amazon Fashion, Middle East at Amazon, where he is responsible for managing all aspects of the Middle East fashion category.