Katie Overdevest is an experienced digital marketer and strategic leader with a unique background in finance, marketing, beauty, and luxury retail. She has worked in investment banking, alternative investments, and fund operations. Overdevest is dedicated to providing exceptional, data-driven, online-to-offline retail experiences to customers. She has an ability to solve complex business problems and has strengths in retail innovation, project management, performance marketing, data analysis, valuation, and financial modeling. She has been the Global Director of Customer Engagement & Insights at Fresh and has previously held positions at Benefit Cosmetics, Bluestem Asset Management, and Merrill Lynch. Overdevest has studied and received a Bachelor's Degree in Commerce, Media Studies from the University of Virginia and has worked as a Fashion PR Intern at Apropos Press.