Liz Koo is a skilled business professional with a diverse background in marketing research, analytics, and strategy. She holds an MBA in Marketing from the prestigious Wharton Business School and a BA in English from the University of California, Berkeley. With over a decade of experience in the field, Koo has held several key positions in various organizations, including The Clorox Company, Campbell Soup, Yahoo!, American Express, and ZS Associates.

As the Principal and Lead Moderator at Inside Story Research, Koo uses her expertise to help clients in various sectors including media, tech, CPG, healthcare, and financial services to discover important insights into their target market. Her passion for marketing research has also led her to serve as an Associate Director, Insights at The Clorox Company where she was responsible for delivering actionable consumer insights to guide the company's business decisions.

Koo has honed her analytical and digital marketing skills over the years, holding important positions at Yahoo! and American Express. She most notably served as an online marketing director at Yahoo! where she mastered her skills in digital marketing and data analytics.

With her professional background and leadership skills, Liz Koo is an accomplished marketing research analyst and strategical consultant with a deep knowledge of customer insight and data-driven business strategy.

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