Simon Koolen is a seasoned professional in the realm of business development, marketing communication, and product management. With over a decade of experience working at Pon, one of the largest automotive distributors in the Netherlands, Koolen has held multiple leadership positions, including Head of Product Marketing and Marketing Communications for Volkswagen Bedrijfswagens.

Koolen's educational background includes studying VWO at Dr. F.H. de Bruyne Lyceum Utrecht, Bachelor's in HEAO Commercial Economics-International Management at Hogeschool van Arnhem en Nijmegen, and MA and Drs. in Social Science; Beleid, Communicatie & Organisatie at Vrije Universiteit Amsterdam (VU Amsterdam). Additionally, he has completed advanced marketing and mergers and acquisitions programs at Nyenrode Business University and London Business School, respectively.

Throughout his career, Koolen has extensively focused on organizational development, corporate branding, and marketing strategy. His expertise includes retail network strategy, corporate identity and design, and dealernet management. Koolen played a crucial role in marketing Volkswagen Phaeton and Touareg and introducing them to the market. He has also contributed significantly to product management, sales, and support efforts. With his experience in managing complex projects, implementing marketing strategies, and developing corporate identities, Koolen has empowered organizations to achieve their goals efficiently.