Simon Vivien

Simon Vivien is a seasoned professional with a strategic mind, data-oriented heart, and a strong background in technology. With 20 years of experience in international marketing, content, and technology, Simon has held significant positions such as Chief Marketing Officer (CMO), Chief Data Officer (CDO), and Chief Marketing Technology Officer (CMTO). He is known for his involvement with major franchise teams like Batman & DC Comics, Harry Potter, Tom Clancy, Assassin's Creed, and Just Dance.

Simon takes pride in being an early adopter of digital trends, having embraced digital media as early as 1999 and subsequently led initiatives in e-sports (2001), IT & marketing convergence (2002), transmedia storytelling (2006), social media strategies (2007), digital upselling and monetization (2009), marketing technology (2010), and data-driven business practices (2011 and ongoing). His forward-thinking approach has positioned him as a thought leader in digital disruption and marketing technology, making him a sought-after speaker at international conferences and courses.

Simon Vivien's educational background includes an MBA focusing on Marketing and Information Systems from ESSEC Business School, along with preparatory classes for prestigious postgraduate schools with a scientific curriculum covering Mathematics, Economics, History, and Philosophy at Lycée Marcelin Berthelot.

In terms of professional experience, Simon has served as the Chief Consumer Officer (Global) overseeing Marketing, Data, and E-commerce at Asmodee Group. Prior to that, he held the role of Vice-President of Data Marketing & Innovation at Warner Bros. Entertainment, as well as Executive Director positions involving Data, Media, Digital Technologies, Innovation, CRM, and E-commerce within the same organization. Simon's career also includes roles at Ubisoft and DreamCatcher, where he contributed to marketing, digital services, and international product management.

Simon Vivien's core philosophy centers around navigating the current industrial revolution by leveraging consumer insights through data-driven scalable solutions. He advocates for staying ahead in the evolving business landscape by innovating in products, franchises, and marketing strategies tailored for the future.

Simon is open to connecting with like-minded professionals who share his passion for consumer-centric approaches, digital transformation, and marketing technology.

For more insights from Simon Vivien, including his latest presentation at Hubforum in French, visit his profile for valuable perspectives on business, technology, and marketing trends.

Speaker, Thought Leader, Digital Disruption, Marketing Technology, Consumer-Centric Strategies, Industrial Revolution, Data-Driven Solutions, Franchise Management, International Marketing, Digital Transformation