Nicolas Martinez Sala is a seasoned entrepreneur and innovation expert with a diverse background in the legal industry, market research, customer insights, and sales. He studied Intellectural Property Law at Universidad Blas Pascal and earned a Master's degree in Market Research and Customer Insights at ESPM Escola Superior de Propaganda e Marketing. He also completed an Advanced Entrepreneurship Methodologies course at Scalabl Academy.

Nicolas currently serves as the User Research Manager at Nuvem Shop, a leading e-commerce platform based in Latin America. Prior to this role, he co-founded JTBD+, worked as a Customer Development specialist and co-founded Shovel Apps. Additionally, Nicolas has experience working as a senior sales executive at GRUPO EDISUR.

Nicolas is passionate about innovation and has an intense curiosity that drives him to strive for progress for both himself as well as the companies he works with. He believes that building a product or service starts with understanding the progress consumers are seeking. Nicolas' extensive background in market research, customer insights, and entrepreneurship methodologies enables him to work closely with diverse teams, sharing his knowledge and teaching them how to innovate and create better products.