eCommerce Director at SCG

San Diego, California, United States

eCommerce Director, Oracle  -  NetSuite SuiteCommerce Advanced, Shopify Plus -  <a href="mailto:paul.seibert@seibertconsulting.com">paul.seibert@seibertconsulting.com</a>  -  As one of the first Oracle  -  NetSuite and Shopify Partner professional services agencies and NetSuite Veteran-staffed solution providers specializing in Oracle  -  NetSuite ERP, SuiteCommerce Advanced and Shopify eCommerce, our engineering team has the specific SuiteCommerce Advanced implementation and development experience as well as the focus to deliver sustainable and performant Oracle  -  NetSuite SuiteCommerce Advanced web sites.Because our core team works almost exclusively on Oracle  -  NetSuite ERP, SuiteCommerce Advanced and Shopify implementations, we're able to deliver robust and scalable code that comes from experience and a real-world best practices project management methodology. We are your able NetSuite Certified ERP, SuiteCommerce Advanced UX, Implementation, Strategy and Consulting partner.Please email me If you would like to know how I can help your enterprise eCommerce initiatives or if you are interested in Oracle  -  NetSuite SuiteCommerce Advanced or Shopify, Shopify Plus Consulting or Development or obtaining access to my private Shopify app solutions:* Shipping Hero* Coupon Hero* Pixel Magic* Wheelie Opt-In* Mobile Opt-In* Social Boost* Optimize Upsell* Fan Page Command* Bulk Fulfill* Video Checkout* Dropified for Shopify* Ecommerce Success Academy

Seibert Consulting Group

eCommerce Director, Oracle  -  NetSuite ERP, SuiteCommerce Advanced, Shopify Plus

San Diego Tech Hub represents a movement aimed at changing the perception of the San Diego tech ecosystem. Our focus is to be a conduit for change connecting businesses, organizations, and individuals, leveraging their resources and talents to build a stronger San Diego tech community through <a href="http://collaboration.http://sandiegotechhub.com/">collaboration.http://sandiegotechhub.com/</a>

San Diego Tech Hub

Founding Member

NetSuite SuiteCommerce is an ecommerce platform that easily adapts and scales to the unique selling and buying scenarios your specific industry needs. Deliver consistent, engaging and personalized shopping and service experiences on any device, anywhere your customers shop. Enable omnichannel commerce for B2C and B2B businesses by seamlessly connecting ecommerce and in-store POS with order management, customer service, inventory, merchandising, marketing, and financials.SuiteCommerce was built to support the needs of both B2C and B2B ecommerce from a single platform. With its unlimited design flexibility, you can create B2C sites that deliver the relevant, engaging experiences consumers expect. Your B2B sites can offer a B2C-like customer experience with added functionality designed specifically for the unique requirements of business users. And since the same ecommerce platform supports both B2C and B2B sites, you can develop new channels and business models with a dramatically lower investment and without the need to maintain separate systems.Clients Include: Williams-Sonoma, West Elm, Pottery Barn Kids, Pottery Barn, Williams-Sonoma Canada, West Elm Canada, Pottery Barn Kids Canada, Nest Labs, Google-Alphabet, Big Agnes, Call One, Hello Direct, The Duck Store, Cornell University, National Ladder, Safety Ladders Express, Contractor's Clothing, Hole Products, Otto-Frei, Sunshine Supply, SSPC - The Society for Protective Coatings, XG Industries, Mack's Prairie Wings, Cabinets-To-Go, Catholic Purchasing, DC Dental.

Oracle

Consulting Projects Technical Manager, NetSuite SuiteCommerce Advanced eCommerce

NetSuite is the world's leading provider of cloud-based business management software. NetSuite helps companies manage core business processes with a single, fully integrated system covering ERP/financials, CRM, ecommerce, inventory and more. With approximately 24,000 customers, NetSuite is 10 times larger than the nearest competitor, meaning 10 times the resources. Comprehensive functionality with industry-specific support for a broad range of industries means NetSuite works the way your business works. Built from the ground up for the cloud, NetSuite lowers costs and reduces hassle for IT. One data model spanning back office financials to customer records to professional services provides complete visibility and simplified integration.

Senior Project Manager, NetSuite SuiteCommerce Advanced eCommerce

Cartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, card issuers and loyalty programs. For merchants, Cartera powers OfferLink℠, the industry's largest card-linked advertising network that markets offers to more than 150 million consumers - including 65 million active, linked cards - to help acquire and retain customers. For banks, card issuers and loyalty programs, Cartera provides the industry's most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs to build consumer engagement, maximize card spend and create new revenue streams. Cartera's platform delivers card-linked offers via multiple digital marketing channels including Websites, online banking, email, mobile, social media and browser apps. Three of the top four largest financial institutions, all five largest airlines and thousands of merchant advertisers drive incremental revenue with Cartera's fully-managed, performance-based solutions. The company is headquartered in Lexington, MA and has significant operations in Atlanta, GA.Clients Include: United, American Airlines, Delta, US Airways, Southwest, Spirit, Alaska Air, JP Morgan Chase, Citi, USAA, Wells Fargo, Barclays, SunTrust, Navy Federal Credit Union, Amazon, Best Buy, Upromise, IHG Hotels Group, Conde Nast, <a href="http://Shop.org">Shop.org</a>, Cybermonday.orgSpecialties include: eCommerce, Card-Linking Marketing Solutions, Card-Linked Offers, Local Advertising, In-Store Rewards, Online Malls, Performance Advertising Networks, Multi-Channel Shopping and Marketing Solutions, Partnership Marketing.

Cartera Commerce, Inc

Senior Project Manager, eCommerce

eSpendWise delivers supply chain management, eProcurement and eCommerce software and services vital to many of the world's most respected global enterprises and well known brands in a number of different industries. Designed and provided the fundamental infrastructure of a new eSpendWise PMO organization: following a best practices methodology and utilizing some Agile Manifesto principles in order to effectively manage IT projects throughout the SDLC process. Utilized risk management best practices, communications management techniques, and stakeholder exception management to ensure that the goals and the objectives of projects are accomplished within the prescribed time frame and funding parameters.Clients include Apple Computer, Nike, The United States Postal Service, JC Pennys, Target, Kohl’s, Best Buy, Borders, J Crew, L.L. Bean, JohnsonDiversey, Stop & Shop, Safeway, Lillian Vernon, Cole Haan, Kroger, Borders, Timberland, Hugo Boss, Armani Exchange, Giorgio Armani, Prada, Smith & Hawken, Harry & David, xpedx, AT&T, International Paper, Wegman’s, Winn-Dixie, Theory, Dollar General and Network Services Company.Specialties include: eCommerce, eProcurement, Procure-To-Pay, Requisition-to-Check, Req-to-Check, SCM, SRM, P2P, Purchase-to-Payment, Indirect Spend, Goods-Not-For-Resale, GNFR, Indirect Procurement, Supply Management, Compliance Management, Consumption Management, Budget Compliance, P-Cards, Catalog Management, Supply Chain Management, Supplier Relationship Managment, e-buy suite, e-catalogs, EFT, e-invoices, ERS, Evaluated Receipts Settlement, PIM, SaaS, PaaS.

eSpendwise

Director, eCommerce PMO

Based in Boxborough, Massachusetts, eSpendwise provides ecommerce, e-procurement, and logistics and supply chain software services using a Software as a Service (SaaS) model to corporate clients and channel partners in the United States and internationally.  eSpendwise's e-procurement applications have received outstanding responses from customers and are implemented in Java J2EE and Oracle as web-based applications, including procurement and order processing, budgeting and spend controls, workflow, product and catalog management, 3rd party logistics and supply chain management, e-commerce, and electronic interchange processing.Responsible for defining and executing project implementations with eSpendWise's e-procurement applications, including customization, configuration, and integration. Managed new customer engagements including testing and launch. This role demonstrates solid technical project management competencies as well as the ability to form successful and cooperative relationships and handoffs among the participating functional and customer organizations.•	Apple Retail Stores Integration: Led effort to integrate eSpendWise’s eProcurement and ecommerce platform with client Apple Inc. The eSpendwise platform is used in both Apple’s Wholesale sales iPhone and Retail Store locations for SCM, SRM, indirect spend item management, vendor management, spend analytics, vendor master, and contract management operations. The successful project led to $5MM in incremental annual sales for eSpendWise.

Senior Technical Project Manager, eCommerce

- Developed and implemented IT policies and procedures regarding all phases of application development.•	Developed service level standards and ensures accountability for IT teams.•	Captured needs and directions from internal and external sources.•	Built and organized project teams to ensure maximum performance.•	Supported engineering to understand, evaluate, build, and release features.•	Developed test capabilities.•	Provided positioning of new capabilities.•	Developed n-tier architecture systems for Fairpoint’s applications infrastructure.•	Telecommunications Infrastructure Cutover: Gathered requirements from C-level executives throughout the Fairpoint organization as well as Central Office and Business Unit Managers. Application was delivered on time and under budget. In the telecommunications industry, a cutover is defined as the physical changing of lines or trunks from one phone system to another, In March of 2007, Fairpoint Communications purchased the landline operations of Verizon in New England. With the $2.3 Billion deal, Fairpoint became the country’s eighth-largest telephone company. The deal included 1.6 million phone customers and 230,000 high-speed internet customers. Transferring Verizon’s systems to new lines, switches and other equipment in an organized and timely fashion, while being able to effectively monitor progress and reporting such to the public utility commissions of the New England states, was vital to Fairpoint’s success.•     Enterprise Data Warehouse: Led effort to install, migrate data to, and configure Fairpoint’s new Enterprise Data Warehouse. Reported directly to and gathered requirements from C-Level executives throughout the Fairpoint organization. Led data analysis and integration efforts, mapping data stores obtained from Verizon legacy corporate infrastructure and migrating to Oracle Data Warehouse, utilizing direct reporting Informatica ETL resources to extract, transform and load the data into Oracle DW

FairPoint Communications

Senior Technical Project Manager, eCommerce (Consultant)

Clients include: Unitedhealth Group, Wellpoint Inc., Kaiser Permanente, Aetna, Humana, HCSC, Coventry Group, Highmark Group, Blue Cross Blue Shield, Cigna, BCBS of MI, Healthnet, Carefirst, Wellcare, Regence Group, Lifetime Healthcare Group.Specialties include: Healthcare communications, Consumer engagement, Multi-channel communications, Health Plans, Clinical outcomes, Loyalty and retention programs.• Program Manager at Communications Process Outsourcer CPO vendor to 9 of the nations's 10 largest health plans. Health Care & Health Plan insurance industry terminology and domain knowledge.• The first company to bring analytics to healthcare communications; Delivered amazing results to clients by using Adaptive HealthComm Sciences approach. In the PBM space, launched a turnkey pill splitting initiative that created a 600% ROI for client. Worked with another PBM client to improve their RTM results by over 250% over the past 3 months.• Over a 300% improvement in retail-to-mail conversions for a large pharmacy benefit manager (PBM), • 54% increase in participation for a pharmacy program, representing between $150 and $175 per year per prescription in consumer savings, • 400% improvement in yield in a COB program, translating to over $20 million in cost savings to a major U.S. health plan, and • Up to an 82% increase in transfer rates for population health engagement for disease management, lifestyle management and treatment decision support programs. •	Pharmacy Benefit Manager Voice User Interface Redesign: Conceived of and led redesign effort leading to 215% improvement in voice authentication rate and 47% increase in prescription reorders for Pharmacy Benefit Manager. Updated voice UI capable of supporting demands of up to 250,000 calls per hour, expected to handle 200 million voice transactions in 2009.•	Managed day-to-day operations of 12 remote voice talents & 6 audio production staff.

Silverlink Communications

Voice User Interface Program Manager, eCommerce Program

REAL ESTATE INDUSTRY EXPERIENCE:• Webmaster of the largest Real Estate Web Site in New England.• Extensive MLS and Real Estate Industry experience with insurance, mortgage, training and MS sharepoint. Deep real estate domain knowledge.• Technical and Functional Specifications.•	Conducted business analysis of UML, RUP, and QA processes, UI development.•	Developed and implemented test strategy, including use cases, test cases, and test scripts.•	Facilitated UI design by document design requirements and creating mock-ups and wire-frames to analyze proposed implementations.•	Strengthened collaboration by training business partners in software methodology conceptsPrimary Projects:•	Training Reservation System: Released Training Reservation System 1.5 used by metro employees and associates. Web application implemented using Java J2EE 5 for training course catalog display, on-line course registration, location management, trainer management, trainer and student course history/schedules, and Verisign integration for on-line payment processing.•	<a href="http://NewEnglandMoves.com">NewEnglandMoves.com</a> Upgrade: Released <a href="http://NewEnglandMoves.com">NewEnglandMoves.com</a> 4, a re-design project of largest real estate web site in New England. Led third party design team and internal resources towards successful implementation of major design enhancements. Design was awarded 2005 and 2006 WebAwards "Standard of Excellence."•	<a href="http://NewEnglandMoves.com">NewEnglandMoves.com</a> Maintenance: Webmaster for <a href="http://NewEnglandMoves.com">NewEnglandMoves.com</a>. Suggested improvements led to 52% YOY increase in consumers registered each month (14,000) and 57% YOY increase in unique consumers logged in each month (55,000). Site logged over 11 million visits in 2006, with 500,000 registered users.•	Legacy Escrow Tracking Analysis: Led discovery project to generate current business processes and document potential solution details of replacing legacy escrow tracking and identity system (ABES II) for New England Metro Finance and HR teams. Solution rolled out on nationwide basis.

Coldwell Banker Residential Brokerage

Technical Project Manager, eCommerce

- Largest Manufacturer of Wire, Engineered Wire, Drawn Wire, Solar Control Fabrics and Fiber Optic Cable Products in the United States.•	Designed B2B ecommerce website for suppliers of raw materials and finished products distributors of Phifer's metal and textile meshes for industrial applications.•	Devised (in conjunction with the VP of eCommerce) and implemented online and offline marketing strategy according to commercial goals and budgetary requirements for B2B and Intranet sites.•	Ensured B2B Internet channel advertising provided optimal coverage across all products/ services and maximized the sales of key products at minimum cost of acquisition.•	Achieved or exceeded target ROI for all Search Engine activities (SEO and SEM).•	Evaluated the effectiveness of the eCommerce channel of distribution through regular reporting to cover sales, visitors and ROI amongst other KPIs.•	Designed and implemented a DMOQ (Direct Measures of Quality) executive dashboard for Senior Management.

Phifer Wire Products, Tuscaloosa, Alabama

eCommerce Project Manager

- Conducted market research, interviewing principals at Fortune 100 telecommunications companies involved in late 1990's fiber buildout.•	Wrote research reports in Gartner / IDC style and presented research findings to Fleet's Equipment Management Group, responsible for enterprise lease agreements totally hundreds of millions of dollars of capital expenditure and telecommunications infrastructure investment.•	Responsible for all eCommerce market research deliverables and presentations to the senior bankers at Fleet's Providence, Rhode Island Equipment Management and Strategic Investment Research Group.•	Evaluated technological viability of long-term information technology equipment leases between several of Fleet's publicly-traded corporate clients, including IBM, Nortel, Lucent, and Cisco.•	Performed several on-site inspections of leased equipment to ascertain fair market value at conclusion of lease term.

Fidelity Investments

Senior eCommerce Project Manager

- Performed on-site inspections of several multi-million dollar pieces of Applied Materials integrated circuit 'pick-and-place' VLSI assembly equipment at IBM's Burlington chip fabrication facility.•	Compared throughput and wafer material optimization data collected in Burlington in an effort to identify future FMV and cost savings associated with new pick-and-place machinery.

Senior Project Manager, eCommerce CoE

ECOMMERCE & RETAIL INDUSTRY EXPERIENCE:Senior management role (managing principal) focused on solution architecture and design, data migration and integration, user interface development and the adoption of “best practices” functionality that leverages the TSN Hegemony eCommerce platform.•Drove project requirements process. Produced proposals (SOW) and other deliverables in support of the sales and engagement team.•Provided “best practices” consulting to internal and external stakeholders as it relates to ecommerce integration, merchandising, marketing and site usability.•Acted as the subject matter expert around the practical use of TSN's eCommerce platform to internal resources such as Product Management and Engineering.• Ecommerce & Retail experience gained at TSN's licensed apparel and licensed products megastores. POS Point of Sale technologies designed and implemented. RDC Remote Data Collection units for inventory management and control, shrinkage prevention. • Experience with Ecommerce software and ERP packages. Deep industry terminology and best practices domain knowledge. Mail order global fulfillment and international call center specialist. Global shipping and order management and fulfillment expertise.• Experience with Ecommerce marketing and search engine optimization techniques and strategies. SEO optimization for major internet portals and search engines. knowledge of how to optimize interior product and master / detail pages for information architecture to maximum effect.• Experience with Ecommerce web design and UI. Ecommerce User Interface specialist. High level of design ability with web design products such as Photoshop, Adobe Dreamweaver, Interactive web technologies such as Flash and Adobe FLEX.•	Conducted successful collaboration with large numbers of stakeholders from multiple disciplines.•	Managed seven individual directly in day-to-day operations.•	Performed general Program Manager duties as described above.

TSN Corporation

Mercedes-Benz Project, USA was the business entity tasked with the construction of Mercedes-Benz's first automotive manufacturing plant outside of Germany, in Tuscaloosa (Vance), Alabama. The plant, under construction from 1994, has become known worldwide as the maker of the successful M-Class Sport Utility Vehicles.- SAP Data Migration Project, Basis Install of SAP R/3 (one of the first ASAP tracks in the US) and SCM & SRM initiative. - Completed a succesful Basis Install of SAP on time and within budget.- Gained extensive working knowledge of SAP Basis installation techniques and consulting.- Extensive configuration expertise with SAP FF and MI modules.- Designed the UI and wrote all functional specifications for the SAP iDocs utilized throughout the SAP R/3 system footprint throughout the Tuscaloosa, Alabama plant.- Also involved in functional specifications for two teams of ABAP programmers from primary system integrators from Birmingham. Involved in all aspects of writing ABAP use cases, functional specifications, test cases and design reviews.- Designed an internal ecommerce web site for ordering M-Class components from local Tuscaloosa County, Alabama parts suppliers including Johnson Controls and ZF Industries.- Internal ecommerce website based on BSD Unix and PERL scripts. Authored PERL scripts and contracted with Research Triangle, North Carolina software firm for machine-language application server (shopping cart) of own design. Conducted extensive requirements discovery and system integrator search project.Project required integration to SAGE MAS 90 for General Ledger.Supply Network Planning (SAP APO-SNP)Production Planning/Detailed Scheduling (SAP APO-PP/DS)Demand Planning (SAP APO-DP)Production Planning (SAP-PP including PP-PI)

Paul Seibert

Paul Seibert