Gillian McCarthy is an accomplished B2B Marketing Manager with 8 years of experience in demand generation, digital marketing, content creation, and more. She holds a BA Hons in Languages and Marketing from Waterford Institute of Technology and has pursued further education in fields such as Digital Marketing, Graphic Design, and Strategic Business Management.

Gillian's expertise lies in B2B marketing, lead generation, paid search marketing, email marketing, lead conversion, website management, landing page design, content marketing, mobile marketing, outbound sales, direct marketing, graphic design, demand generation, lead development, and SaaS marketing. She has worked with various organizations in different capacities, including Segment and Channel Marketing Manager at Schneider Electric, Marketing Manager at Octa, International Marketing Manager at venuesworld.com, Digital Marketing Specialist at eSpatial, and more.

Gillian is known for her background in content creation, which combines well with her understanding of customers to develop a comprehensive marketing strategy to drive demand and generate marketing qualified leads with a higher propensity to convert into valuable, long term customers. Her interest in staying updated in the industry has led her to study Technical SEO, Advanced PPC, Advanced Link Building & Outreach, and more.