Indiana University Bloomington

Provide strategic leadership and vision for QuinStreet's performance marketing efforts in the life insurance industry, aligning goals and objectives with overall business strategy.

QuinStreet

GM, Life Insurance

Marketing consulting firm combining traditional marketing tools and digital marketing strategies to develop innovative campaigns, brand awareness, and a loyal customer base. Providing insights to generate leads, acquire customers and improve lifetime value. Media experience includes direct mail, email, social, pay-per-call, and programmatic platforms.

LP Strategic Solutions, LLP

Owner

★  Architect and execute the strategic vision. Lead daily operations and a cross-functional team of account administrators, media buyers, and analysts. Oversee process development, budget administration, and marketing analytics.

•	Conceptualize and oversee the execution of innovative, revenue-driving campaigns that create awareness, generate leads, sales, and increase market share.

•	Develop, implement, and monitor KPIs that measure campaign and channel effectiveness and make data-driven strategy adjustments to continuously improve performance and ROI.

•	Direct and lead the digital and social media strategy. Cross-functionally partner to set objectives and goals, research and define target audiences, as well as develop channel messaging and content strategies. 

•	Partner with executive leadership, making deep-impact decisions on long-term strategies and growth goals. Evaluate present-state, and advise on future-state roadmaps, opportunities, and process improvements.

•	Serve as the Voice of the Client. Analyze internal metrics, client feedback, campaign effectiveness, competitor intelligence, and market trends to continuously improve services, processes, and client success.

•	Direct marketing operations and provide cross-functional team leadership. Track KPIs and manage and mentor team members. Champion a positive work environment and create team and individual success plans.

•	Serve as a member of the internal leadership committee.

•	Build lasting client relationships and conduct regular business reviews/state-of-the-industry meetings with client C-level executives.

•	Full financial accountability, including budget oversight and cost tracking. Evaluate campaign ROIs and conceptualize innovative, cost-effective strategies.

Adrea Rubin Marketing

Executive Vice President, Strategic Solutions

★  Developed and implemented client marketing and brand strategies, identified and capitalized on growth opportunities, and created and executed 360 campaigns. Led the team through all elements of media planning, buying, measurement, and optimization.

•	Created and executed new customer acquisition marketing campaigns for clients across direct mail, digital, and print media. 

•	Formed strategic partnerships with media outlets and led the development and implementation of multi-channel media plans.

•	Advised cross-functional teams on marketing performance insights, aligning on the most effective data-driven strategies.

•	Managed relationships with external vendors, ensuring they met service and operating level agreements.

•	Designed and executed ad hoc projects for existing and new clients. Developed an understanding of client’s goals, ensured alignment, and delivered projects on time and within budget while accomplishing project objectives.

•	Reviewed and executed contracts, agreements, and SOWs with client contact and procurement departments.

•	Recommended, implemented, and managed a lead CRM system for internal and client lead generation campaigns.

•	Increased internal profit margin from 15% to 35% on individual client campaigns.

•	Selected to concurrently serve as Vice President Marketing Strategy for Calibrant Digital, a whole owned company DBA.

Vice President Marketing Strategy

★  Led media, campaign, and account strategies. Built and cultivated client relationships, developed an in-depth understanding of clients’ marketing objectives, and created custom solutions.  

•	Provided SOW oversight and advised clients on services, capabilities, and innovative solutions. Worked with client stakeholders on planning and strategy, ensuring shared expectations and successful delivery.

Lisa Pollack