Erica Taylor is a highly skilled product marketing manager with over 8 years of experience working in the top entertainment, sports, and tech organizations. With expertise in digital product management, channel marketing, e-commerce, and data analysis, she has proved herself to be a strong owner in the industry.

Erica has a Bachelor of Science degree in Public Relations and Marketing Management from Syracuse University: The Martin J. Whitman School of Management, S.I. Newhouse School of Public Communications. She has also honed her skills throughout her career journey by working with various companies.

Notably, Erica served as a Senior Product Marketing Manager for Bleacher Report, worked as a Product Marketing Manager for WarnerMedia, and held other positions at Amazon, AARP, RF - Binder, and Bentley-Hall Inc., wherein she made significant contributions towards customer acquisition and revenue growth.

She is proficient in creating go-to-market strategies, affiliate marketing, lifecycle development, email marketing, event marketing, and CRM. Moreover, she uses advanced tools such as SQL, Tableau, and Excel to derive business insights from data.

Erica’s achievements also extend to vendor management, where she is responsible for contract negotiations and blueprinting business strategies. She is knowledgeable in digital marketing, content marketing, SEO, Google AdWords, Google Analytics, and Mixpanel, as well.

In all, Erica Taylor's remarkable background makes her among the best in the field, serving as an inspiration to others aspiring to deliver excellence in digital product management and marketing.