Effie Kyrtata is a purpose-driven professional who combines her legal background with a passion for innovation and technology. She holds a Master of Science in Innovation, Entrepreneurship and Management from Imperial College London and has studied Entrepreneurship and Strategy at London Business School as a Research Assistant.

Equipped with business acumen and persistency nurtured from her experience as an entrepreneur, Effie serves as the Head of Implementation at TravelPerk. Her expertise in strategy, implementation, and partnerships has been recognized with prior roles as Co-founder and CEO of Reload Greece, Strategic Advisor and Independent Consultant to the CEO at Family Office, and Team Leader Implementation at TravelPerk.

Effie's career has been marked by her keen interest in social consciousness and impact, as evidenced by her role as a former Board of Trustees Member at Reload Greece. Her extensive educational background, coupled with her relentless drive to make the world better, make her a noteworthy professional in the field.