Keerthi Kumar is an accomplished CEO and Founder at CLYKK with a passion for innovation and customer strategy, making him an ideal candidate for new software product planning, strategic technology planning, and the development of reference architecture for enterprises. Keerthi's extensive background in business intelligence, advanced analytics, data-driven business strategies, and predictive modeling drives his multi-channel data, information management, and customer information file & master data management expertise in the finance and insurance industries. Keerthi is also experienced in data and information governance practices, as well as market analysis and segmentation frameworks. With an MS in Chemical Engineering from Oklahoma State University and a BS in Chemical Engineering from Bangalore University, Keerthi has worked in strategic roles such as Analytics Strategy at AAA Northern California, Nevada & Utah, Information Management Architect at Bank of Montreal, Strategy Consulting & Delivery Partner at Cap Gemini, Predictive Analytics & Data Integration Architect at Morgan Stanley, and Data Architect at AIG. Keerthi has also worked as a CRM architect at Allstate Insurance, Bank of America, and CRM architect at Allstate International, making him an expert in CRM architecture, integration architecture, solution architecture, and data architecture.