Idan Cohen has a diverse background in logistics management, business development, and marketing. After studying Mass Communication and Media Studies at Ramot High School in Bat Yam, he began his career as a customer service representative at EL AL Israel Airlines, before moving on to more managerial roles at Pelephone and Kapaim - Marketing and Promotion. He then shifted into international logistics, working as a project manager at CNW - Courier NetWork and team leader of international operations at SolarEdge Technologies.

Idan has since returned to SolarEdge Technologies as a manager of Drops+exhibitions Division and On-site activities, leveraging his previous experience in marketing to develop innovative methods of showcasing the company's products around the world. He also previously worked as a business development specialist at 7 Continents, a global freight and logistics company.