Salima Nathoo is an accomplished Senior Director with a wealth of experience in consumer and brand insights. With an educational background encompassing both a Master of Science degree from the University of Toronto and a Bachelor of Science with Honours from Concordia University, Nathoo has held various high-level positions within the global corporate landscape, including roles at The Wall Street Journal, Truth Consulting, and BlackBerry. In addition to her executive roles, Nathoo has also worked within respected organizations such as 92Y Women inPower and Research Strategy Group, where she provided invaluable knowledge and expertise. Throughout her career, Nathoo has utilized her exceptional research methods to develop meaningful relationships and make data-driven decisions to enhance the growth of her respective organizations.