Selmin Arat is an accomplished public relations executive with an extensive background in managing communications campaigns for clients across a range of industries. She began her career as an Assistant to the Managing Director at Wieden & Kennedy Advertising before moving on to roles such as Public Relations Manager at Bulgari and Director of Strategy and Development at Gnazzo Group. Selmin has also served as Managing Director at Brandlink Communications, Vice President of Lifestyle at Havas Formula, and President at Lfb Media Group. She has studied at the International School of Geneva and holds a Bachelor of Arts degree in Sociology and Drama from Tufts University.