Matt Walton is a seasoned digital leader with over 20 years of experience in the industry. He is passionate about creating exceptional customer experiences that address real-world problems while maintaining a digital and commercial-first focus. Matt holds a BA (Hons) in Design Management from De Montfort University and has studied at Haywards Heath Sixth Form College.

His career journey has seen him hold several key positions, including Digital Transformation Lead and Digital Director at Direct Line Group. He was also Head of Digital Product - Acquisition and Servicing and Head of Digital Performance Optimization at Direct Line Group. Before that, Matt worked as the Content Sales & Marketing Director at The Times & The Sunday Times and as the Online Trading Director at Carphone Warehouse at Dixons Carphone. He has also held various senior positions at BT Retail, including Head of Online Acquisition and Retention, Head of Online Channel Development, Senior Online Propositions Manager, Head of Website Marketing Team, and Consumer Broadband Interactive Manager.

Matt's professional background is diverse, with experience in digital product development, online sales, online acquisition and retention, digital channel development, online trading, online performance optimization, and more. Matt seeks to develop excellent teams into remarkable teams, with a focus on delivering brilliant customer experiences.