Jordan University of Science and Technology

Associate Director at Teneo Blue Rubicon

Skills: Paid Social Media · Social Listening · Rapid Response · Social Media Strategy · Community Engagement · Content Strategy · Communication Training

Teneo

Director

•	Strategic Digital Consultancy: Advised the Supreme Committee (SC), the prime organization for the FIFA World Cup Qatar 2022™, on comprehensive digital and social media strategies.
•	Event Leadership: Spearheaded digital initiatives for pivotal events, including the FIFA Club World Cup 2021 & 2020 and the FIFA Arab Cup 2021.
•	Global Team Leadership: Directed a core digital team of 20+ professionals and coordinated with 60+ global specialists across five continents in four linguistic channels.
•	Digital Expansion: Transformed the SC's social media footprint, amplifying from three to 16 channels across five platforms, culminating in a 29M+ following by the tournament's conclusion.
•	Professional Development: Designed and presented digital workshops, fostering talent growth within both the SC and Teneo.
•	Crisis Management: Established robust digital crisis management protocols for the SC, ensuring a resilient online reputation.
•	Digital Monitoring: Managed the team responsible for digital monitoring during the FIFA World Cup Qatar 2023. Monitoring millions of conversations across the world and utilising the best in market tools (Brandwatch, Socialbakers, and others) as well as desktop research to track and report on global sentiment towards the tournament as well as tracking issues of relevant products (Visitor's visa, Hayya, transportation,accomodation, security, etc...)

Supreme Committee for Delivery & Legacy

Digital & Social Media lead @Roadto2022

•	Strategic Digital Consultancy: Advised the Supreme Committee (SC), the prime organization for the FIFA World Cup Qatar 2022™, on comprehensive digital and social media strategies.
•	Event Leadership: Spearheaded digital initiatives for pivotal events, including the FIFA Club World Cup 2021 & 2020 and the FIFA Arab Cup 2021.
•	Global Team Leadership: Directed a core digital team of 20+ professionals and coordinated with 60+ global specialists across five continents in four linguistic channels.
•	Digital Expansion: Transformed the SC's social media footprint, amplifying from three to 16 channels across five platforms, culminating in a 29M+ following by the tournament's conclusion.
•	Professional Development: Designed and presented digital workshops, fostering talent growth within both the SC and Teneo.
•	Crisis Management: Established robust digital crisis management protocols for the SC, ensuring a resilient online reputation.
•	Business Development & Consultancy: Pivotal in Teneo Qatar's new business core team, refining the digital service offering and providing strategic consultancy on brand positioning and content strategy to the firm's clientele.

Associate Director

•	Strategic Leadership: Directed the development and execution of the comprehensive marcomms strategy for Nojoom and Al Nokhba, Ooredoo’s premier loyalty programmes.
•	Programme Launch Strategy: Pioneered the Go-to-Market (GTM) marketing approach for the Nojoom Business programme, ensuring a robust introduction and market presence.
•	Agency Coordination: Managed a diverse roster of agencies, overseeing deliverables spanning campaigns, design, PR, ATL/BTL, and social media.
•	Customer-Centric Campaigns: Innovated and launched initiatives targeting new customer acquisition, retention, and bolstering overall loyalty.

Aimia Inc

Marketing and communications manager

•	Digital Leadership: Spearheaded Grayling Qatar's digital team, ensuring best-in-class service delivery and team performance.
•	Branding and Content Strategy: Orchestrated the inception and growth of social media profiles for major clients including Qatar Foundation, Seha Qatar, and Qatar Motor Show. Devised comprehensive content strategies and established branding protocols to drive online presence.
•	Analytical Infrastructure: Established a rigorous reporting structure and methodology, ensuring data-driven decision-making and actionable insights for Grayling's clientele.
•	Market Positioning and Lead Generation: Led workshops and seminars for SMEs in partnership with the British Chamber of Commerce Qatar. These initiatives not only positioned Grayling as an industry frontrunner but also catalyzed sales lead generation.
•	Business Development: Played a pivotal role in refining Grayling's digital service offerings. Actively engaged in the core team responsible for crafting business proposals and pitching to prospective clients.

Grayling

Digital Director

Part of Grayling's embedded team at Qatar Foundation in Doha, on digital and social media strategy and implementation.

Consultant

Mad Village

Co-Founder

The Online Project

Online Community Manager

Jordan Open Source Association

Vice-Director

Genie-soft

.Net Developer

Trained for 3 months on using C# to develop .Net Software modules and using ASP.Net to develop rich and dynamic web pages.

Mahmoud Aldwairi