Steve Shaffer is an accomplished senior executive with extensive experience in marketing, sales, operations, strategy, and product and service innovation. He is a strategic thinker who simplifies complex problems and delivers creative solutions that drive growth. Steve is a hands-on leader, known for building high-performing teams through coaching, mentoring, and accountability. He has a track record of turning around underperforming teams and building teams from scratch. Steve has worked with top companies such as Google, Facebook, HP, Capital One, ENGIE, and GE.

In his previous roles, Steve led marketing and strategic accounts, rebuilt the marketing function, and built and led a Global Center of Excellence, establishing SMEs and shared service resources. He is an expert in strategy formation and execution, process improvement, and go-to-market strategy in venture-backed startups, including team formation, technology/tool implementation, and operational process design. Steve is also skilled in delivering technology-enabled services to Fortune 500 clients.

Steve has an MBA in Entrepreneurship from Acton School of Business and an MA in Communications and a BA in Digital Media from Baylor University. He started his career as the Director of Multimedia Production at PageLine Productions, a multimedia studio serving global brands. He then worked as the Director of Product Management at Tecsec, a data encryption solution used by Government agencies. After that, he served as the Instructor in the Digital Media Division at Baylor University.

Currently, Steve is the Vice President of Marketing at KETOS, a venture-backed IoT/analytics solution. He is responsible for building marketing from the ground up, including team, processes, tech, and strategy.