Indiana University Bloomington

VP of Marketing at Boardable & Digital Marketing Strategist / Consultant

Indianapolis, Indiana, United States

As of October 1, 2019, I serve as Boardable's full-time VP of Marketing. I have served as a freelance Marketing Director (contractor) with the company since January 2018, running all of Boardable's marketing initiatives, with a focus on digital marketing. I am thrilled to be taking on this executive role at such a burgeoning and innovative tech startup. Boardable is board management software purpose-built to help nonprofit boards of directors centralize all their communications and activities.

Boardable, Board Management Software

Vice President of Marketing

Elected to the Board of Directors of the U.S. Superyacht Association as Marketing Co-Chair for a two-year term, serving 2019-2021.The U.S. Superyacht Association (USSA) is a trade association, representing hundreds of business and thousands of individuals, whose mission is “To promote the Superyacht Industry of the United States and to serve as its voice.” The USSA is made up of a variety of businesses across the United States that represent thousands of jobs and tremendous economic impact on our economy. We need a strong unified voice to protect the superyacht industry.WHAT ARE THE OBJECTIVES OF THE USSA?-To promote members’ products and services through global representation and networking-To advance the superyacht industry in the United States-To serve as a coordinated advocate on major issues affecting the industry

U.S. Superyacht Association

Board of Directors - Marketing Co-Chair

Serve as a digital marketing strategist and consultant for SaaS, Startup Tech, and Marine Industry companies. I build and manage data-driven campaign strategy and execution services within online, search, social, email, mobile, content, video, and website channels. Specialties: digital advertising, demand generation, SEO/content marketing, marketing automation (HubSpot, Silverpop, and Marketo), social media marketing, and video marketing. Proficient with web and digital analytics.Clients have included Kinney Group, Inc., Boardable Board Management Software, Axxess Marine, the U.S. Superyacht Association, Reardon Yacht Consulting, United Yacht Transport, Chris Craft Boats, and the International Superyacht Society.

Digital Marketing Strategist

Consultant & Digital Marketing Professional

<a href="http://WorkOnAYacht.com">WorkOnAYacht.com</a> is the official website for the 2nd Edition of my book,"The Insiders’ Guide to Becoming a Yacht Stewardess: Confessions from My Years Afloat with the Rich and Famous" (Morgan James Publishing, NY, NY; 1st Edition Oct. 1, 2006; 2nd Edition Aug. 1, 2013).Part how-to guide, part travelogue, "The Insiders' Guide..." has been a must-read for those intrigued by a career in the superyacht industry since 2006. Thousands of yacht crew in the industry today have used it as a resource for how to get started—and succeed—working aboard large yachts. The book was re-released as a 2nd Edition on August 1, 2013 and is currently available via all major online retailers including Amazon and <a href="http://BN.com">BN.com</a>, at select book stores around the U.S., Canada, Europe, Australia, New Zealand, South Africa, and via my website: <a href="http://WorkOnAYacht.com.WorkOnAYacht.com">http://WorkOnAYacht.com.WorkOnAYacht.com</a> is also a digital-information center with a focus on attracting and guiding entry-level yacht crew, advising on crew training and job hunting (with emphasis on interior crew), and advocating for existing crew who want to chart a broader career path in the superyacht industry.

Work On A Yacht, LLC

Founder/Owner & Published Author

Boardable is board management software purpose-built to help nonprofit boards of directors centralize all their communications and activities. I have served as a freelance Marketing Director (contract) since January 2018, running all of Boardable's marketing initiatives, with a focus on digital marketing. I oversee one other full-time marketer and a team of two outside contractors.

Director of Marketing

Givelify is a mobile and online giving app offering the fastest, easiest way for charities and places of worship to receive donations. Givelify allows nonprofits and churches to advance fundraising efforts while accurately tracking donations for taxes. Givelify launched in December 2013 with a simple goal: make it easier to give. In our first six months our donors made over $100,000 in charitable contributions. By December of 2017, our donors had made over $250 million in donations to over 12,000 charities and religious organizations across the U.S.In my role as Director of Marketing (with a prime focus on digital), I defined marketing campaign measurement and interpreted learnings across all marketing channels, including website and blog (SEO), social media, direct sales (phone, email, tradeshows), search and display advertising, direct mail, and our mobile app itself. Furthermore, I translated business products and customer needs into marketing messages, set up and managed CRM lead nurturing programs (Hubspot), built and managed all paid media campaigns, and drove and optimized financial metrics that impacted marketing initiatives.

Givelify

BlueSky Technology Partners is a highly experienced eCommerce consulting firm focusing explicitly on IBM's market-leading eCommerce software, WebSphere Commerce, and delivering client B2B and B2C solutions for enterprise and mid-market organizations. * Launched BlueSky’s Digital Marketing Services Department from scratch and grew it to an in-house team of three within one year, while strategizing, selling, and overseeing the delivery of  new agency services. * Developed strategy and coordinated service delivery for eCommerce clients. Services included  digital analytics audits and reporting, content and social marketing, display advertising, SEO/SEM, email/marketing automation, conversion optimization, and web usability. * Provided vision for the agency's digital marketing offerings, which include owned, earned, and paid media marketing campaigns within online, search, social, email, mobile, content, video, and website channels.* Oversaw digital marketing service delivery through planning, training, and project management to support growth in digital marketing and creative services. * Managed three outside, contracted agencies to fulfill overall client deliverables.* Led and assisted BlueSky’s business development team with creating proposals, estimates, and contracts for all agency services engagements. * Served as a consultant to BlueSky's own marketing team.* Silverpop/IBM Marketing Cloud certified (marketing automation software). Led the effort to bring this new software solution to BlueSky's organization, sales and delivery teams, and clients. Developed customer experience roadmapping initiatives to further support the sales, implementation, and successful use of enterprise-level marketing automation software for clients.

BlueSky Technology Partners

Director of Digital Marketing Services

BLASTmedia is a communications agency specializing in creative solutions for converged media in the forms of owned, earned, and paid media—with a focus on the integration of these three distinct off- and online channels in a holistic manner across an entire customer experience for its clients. In January 2010, BLASTmedia—traditionally a PR & Media Relations Agency—hired me as Social Media Director and tasked me with creating and building its social media service offering. By January 2013, I had grown this department to a team of 11, including two sub-departments also under my directorship: a 2-person video production team and a 2-person paid media team. I built and managed a team of 11 digital media specialists in supporting BLASTmedia client brands by strategizing, executing, and optimizing their digital marketing campaigns via creative content creation, online promotion, social interaction, digital analytics, and campaign reporting. Furthermore, our team was accountable for increasing inbound marketing leads through expanding our clients’ digital reach, brand awareness, and content development. The scope included all trackable digital touch points within owned, earned, and paid channels—social, blog, search, e-mail, site, video, mobile, and distributed content. BLASTmedia added the following list of services under my leadership & strategic guidance:*Social Media Marketing via social sites such as Facebook, YouTube, LinkedIn, Twitter, Google+, Pinterest & Instagram*Blogging Services*Full-Scale Facebook Campaign Execution*Facebook Advertising*LinkedIn Advertising*YouTube Marketing Services*YouTube Advertising via Google AdWords for Video, including Pre-roll & Search Ads*SEM Services*Display Advertising, including Real-Time*Infographics*Video Production*Email Marketing+During my time at BLAST, I spoke 22 times at various digital media conferences. +Completed University of San Francisco Online’s Advanced Web Analytics Course in May 2012.

BLASTmedia

Vice President and Director of Social Media

After having taken nine months off due to a near-catastrophic accident on January 1, 2008, I began consulting small businesses and entrepreneurs on online video marketing/SEO -- with special emphasis on using YouTube for small business -- in September of 2008. The strategies I teach are based on my previous experience as the creator and marketing force behind TheBoaters.TV, where much of our success came from our exposure on YouTube. (Note: TheBoaters.TV was a marketing tool to drive traffic and membership over to our main site, <a href="http://TheBoaters.com">TheBoaters.com</a> social network -- a site I helped plan & develop from scratch.)My video marketing consulting work led to the creation of "YouTube Secret Weapon," a comprehensive 5-part DVD course on YouTube video marketing, video search engine optimization (vSEO), and  ways to employ New Media marketing to increase website traffic, improve conversions, and increase lead generation & sales.I coordinated and managed this project completely from concept to finished product (8 hours of content delivered to customers both digitally and via 5 DVDs) and created all marketing promotional materials, the website and blog sales tools, and email marketing campaigns. * Contributing author to the book, "Success Secrets Of The Social Media Marketing Superstars" (alongside Gary Vaynerchuck, Mari Smith, and Chris Brogan), published by Entrepreneur Magazine's Entrepreneur Press.

YouTube Secret Weapon

YouTube and Online Video Marketing / Video SEO Consultant

VP of Sales & Marketing for start-ups <a href="http://TheBoaters.com">TheBoaters.com</a> and TheBoaters.TV. (Both now defunct.)* Developed, managed, and drove relationship marketing communications and membership acquisition activities for the TheBoaters.com—an online social community for recreational boat owners and enthusiasts. Responsibilities included leveraging social & new media platforms, blogger relations, and viral initiatives to generate buzz and drive targeted Web traffic to our site, convert prospects to members (and recommenders), and encourage membership loyalty and repeat visitors (social community management).* Wrote and hosted TheBoaters TV (no longer in circulation), an interactive promotional podcast used to connect with the boating community via our TheBoaters.TV vlog, iTunes, YouTube, and 22 other video content-sharing sites.* Oversaw the development of a Facebook application called BoatBook in order to build brand awareness, increase registered membership, and drive repeat traffic to TheBoaters.com.* Monitored and participated in marine industry commentary on key blogs, Internet forums, and other social networks in order to introduce, position, and brand our online boating community in this niche.* Tracked and analyzed Web analytics and key communications metrics to continually improve marketing efforts and members satisfaction. Developed media kit to sell preliminary advertising for site & podcast. * Generated press coverage via traditional public relations outreach that resulted in Web traffic and industry recognition. * Initiated and forged a partnership with the Boat Owners Association of the U.S. (BoatUS), the largest offline boating membership association in the country.

TheBoaters.com and TheBoaters.TV

VP Sales & Marketing

While writing my first book, I supported myself as a freelance writer/copywriter and Internet marketing consultant. I specialized in direct response website copy, email marketing campaigns, eZine article writing, eNewsletters, press releases, and advertising copy (print and online). I also hosted a weekly real estate teleseminar series for one of my clients, ForeclosuresDaily.com.Clients included Free IQ (<a href="http://FreeIQ.com">FreeIQ.com</a>), <a href="http://ForeclosuresDaily.com">ForeclosuresDaily.com</a>, MindTec, Inc., StomperNet (<a href="http://StomperNet.com">StomperNet.com</a>), Bold Approach PR, Denver-Austin Publishing Group (independent book publisher), Miami Boat Investment, LLC, The Crew Report magazine, Motor Yacht StarFire, and Morgan James Publishing, LLC.

Freelance Copywriter & Internet Marketing Consultant

Served as a freelance advertising sales representative for AirTran Airways’ "Arrivals" Magazine, ATA Airlines’ "Journey," Frontier Airlines’ "Frontier," Spirit Airlines’ "Spirit," and TransMeridian Airlines’ "TMAir" (all national, inflight magazines). Was eventually hired by Proxy Partnerships and Mphasis Integrated, Inc. (HenryGill Advertising Agency) in Denver, Colorado to help launch Frontier Airlines’ new inflight entertainment program, "Wild Blue Yonder." I sold advertising space for both the inflight magazine and Frontier’s own inflight TV Channel (published and produced by Mphasis Integrated and Proxy Partnerships).

Frontier Airlines & Proxy Partnerships/Mphasis Integrated, Inc. (HenryGill Advertising Agency)

Senior Advertising Sales Account Executive

- Handled 100% of "Journey" magazine advertising sales while in full direction of the department (five additional outside sales rep brought in under my direction in March 2003).* Single-handedly managed and grew over 50 existing advertising sales accounts, while prospecting, cold calling, and closing new leads on 42 new regional and national accounts.  * Led marketing team in researching and preparing a business plan proposal, presented to ATA Airlines Executives in Aug. 2002, convincing them to adopt Ambassadair Travel Club’s version of "Journey" as the official inflight magazine for ATA, the nation’s 10th largest airline at the time. The approved project launched in January 2003, resulting in nationwide circulation of the magazine and an immediate doubling of "Journey" advertising sales revenue.  * Re-engineered advertising sales efforts for "Journey" magazine in light of new national distribution: performed market and industry trend analysis (travel/tourism); single-handedly researched and developed media kit, sales tools, and national marketing efforts for ATA’s new system-wide distribution; developed strategic departmental business plan and budget.* Collaborated with, oversaw, and directed one outside sales rep and a two-person, contracted editorial and production team to publish "Chicago Illustrated"—an arts & entertainment guide to the city of Chicago. This magazine within a magazine launched July 2003 within inflight versions of "Journey." I coordinated and managed this project completely from concept to finished product. Overall "Journey" ad sales increased $20K with this premiere issue.* Increased overall "Journey" ad sales by over $280K between 2002-2003 and increased the offset of magazine production expenses to Ambassadair’s Marketing Department by 12%. (2001/2: 68%; 2003: 80% of costs covered, and when I left the position, they were moving quickly toward profit in 2004.)

American Trans Air (ATA Airlines, Inc.) and Ambassadair Travel Club's "Journey" Magazine (inflight)

Advertising Sales Director

Managed the interior of several different privately-owned and chartered luxury mega yachts--similar to “five-star hotels/palaces on water”--hosting $25,000+/day charters for celebrities and dignitaries. Responsibilities included guest and crew provisioning, taking full accountability for interior cleanliness, meal presentation (Silver Service), stock management and budgeting, theme night planning and decorating, arranging guest excursions ashore, assisting in docking maneuvers, and supervising three other stewardesses. On one particuluar yacht, I also served as the Purser (Captain’s office assistant) and handled the yacht's accounting, communications, ordering, and broker relations. OH YEAH, and I wrote a book about the experience. Visit <a href="http://www.WorkOnAYacht.com">www.WorkOnAYacht.com</a> to buy it (even if you aren't interested in working on yachts, I can assure you it's a fascinating and entertaining read...and it makes a great gift!).

"I could tell you who I worked for, but I (or they) would have to kill you" ;-)

Luxury Yacht Stewardess

- Fully managed two political campaigns for America’s third largest political party: Joe Hauptmann for U.S. Congress and Capt. Ted Sputh for Sheriff of Marion County (Indianapolis).* Organized all campaign events, fundraisers, and volunteer activities; Wrote press releases, campaign materials, and copy for all advertisements (TV and radio). * Hauptmann campaign received 11.2% of vote and shattered a state record in 1998 for the most number of votes received by a Libertarian federal candidate in a three-way race.

Julie Perry

Julie Perry