Sheffield Hallam University

Nottingham Trent University

Digital Mums

The Open University

Award winning top 40 Digital Woman  -  Digital Coaching  -  Digital Strategy  -  Websites  -  Facebook Ads  -  Google Ads  -  Social Media  -  Speaker

Cardiff, United Kingdom

Working with clients in both the business, education and charity sectors to get results in the digital world, including both paid and organic social media and websites.

Recent client successes are:
Powys Health Board - SilverCloud Wales service - setting up both organic and paid social media (Facebook Ads, Instagram Ads and Google Ads). Increase of 134% in signups during one campaign as part of  continued growth and brand awareness objectives.

Brenda Ward Accupuncture- a new branded website that she can finally update herself and added functionality for online bookings. Reached her monthly target for online bookings before the second week.

Royal Welsh Agricultural Society - building their paid advertising campaigns for their first virtual Welsh Show. In very short time lines, and with limited testing, I ran Facebook ads and achieved 5000 unique clickthroughs in a short time frame and a small budget.

Working with the National Holocaust Centre to create signups for a funded course I achieved a 1125% ROI for the booked courses and a further valuable 20 out of catchment school leads for further outreach programmes. A second campaign saw a £50 ad spend turned into £14,400 in course bookings.

An importer of luxury linens from India. I developed a social media strategy and ran a campaign across Facebook, Instagram and Twitter. During the 8 week campaign, their Facebook reach increased by 67,346% and reactions increased by 9000%. On Instagram the impressions increased by 418% and comments by 2164%. On Twitter impressions increased by 558% and likes by 9500%. As a result of this, social media referrals to the e-commerce website rose dramatically.

After a simple audit of a client’s Facebook Ad account I was able to immediately save the client several 1000 pounds due to incorrectly set up Ads. Despite working with a high profile agency for several months they had never had a sale. They didn't even own their Pixel data. I generated a healthy sales profit for them.

Plumb Digital

Owner

Owner and manager of an online shop -  http:///www.quirkypurple.com/

This was an excellent use of both my project and online skills. I managed my business using Wordpress, eBay Business Store, Etsy Shop, Etsy Ads, Facebook Business Pages, Facebook Ads, Twitter, Instagram, Pinterest and domain name mapping, Google analytics, GSuite etc.

Quirky Purple

Responsible for the strategic direction and driving the profitable growth of Punch’s online B2B website – increased sales from £700,000 to £2 million per week and drove registered users up by 5 fold. Website was shortlisted in the 2011 Retail Awards.

Marketing and selling drinks products to leased pubs and developed plans to expand the e-commerce offering to cover the entire product range and drive a multi-channel strategy.

Managing a portfolio of development for the e-commerce site ranging from personalised messaging, Adobe Merchandising, online/green accounting and email marketing. Programme of work to manage continuous improvement to the online platform, including functionality and customer experience to link in with Telesales and Telemarketing areas.

Development and implementation of a communications plan and new communications platform for Partner communications.

Usage of website analytics to measure online performance, including sales, product performance, customer behaviour, site metrics, to identify opportunities.

Responsible for an in-house team of e-commerce professionals and an out-sourced team for development and hosting of the environments.

Punch Taverns

B2B Website Manager

- Responsible for building  and leading the department of web and .NET developers, web designers, project managers, business analysts, copywriters, testers, content editors, web statistics analysts and team leaders
-  Developed relationships in the University at all levels to be known as the primary expert and contact for all web and e-commerce initiatives
-  University board level reporting for department and large projects
-  Defined the University’s online brand and strategy, including social media strategy
-  Defined and implemented Prince2, set up e-commerce PMO,set up and prioritized a portfolio of projects,  and implemented resource management of all staff
-  Implemented a large change programme to upgrade the Content Management System (CMS), to migrate the entire site to a new structure and defined new templates based on increased usability, accessibility and the University’s brand
-  Significant budget experience, at departmental, portfolio, programme and project levels
-  Defined and controlled a large project to integrate numerous applications and databases  (100+) into an holistic catalogue of applications and to provide strong management information (MI) to senior management
-  Board member for a large university wide project to define and implement a personalized single-sign-on portal for staff, students and external partners, using Microsoft SharePoint
-  Portfolio manager for a CRM transformation project to implement Microsoft Dynamics for all student recruitment in the university during the first phase, and then business and alumni contacts in following phases
-  Defined and implemented digital marketing tests using a mixture of social media (Facebook, blogs, Twitter, Youtube etc) and traditional websites to churn traffic and drive more traffic through to the core site
-  Responsible for provision of web analytics, including customer behaviour profiling, competitor analysis, and management information across the web estate, both internally and externally

Head of Web Development

Responsible for programme managing a variety of projects, including online multi-product application, affiliates network datawarehouse (through to fulfillment of acquisition), internet customer banking facility, and white label web sites for A&L non-associated brands

Defined and implemented the programme/project process (Prince2), including document templates and prioritization criteria. Defined and implemented the processes used to control workload and resource management/allocation of staff

Alliance and Leicester

E-Commerce Programme Manager

Based at Egg, both Derby and London, for duration of contract

Project management of the data validation project for Egg’s Basel II application

Setting up and management of the ‘retirement’ portfolio of projects for Egg/Prudential

Keane

Consultant

Management, motivation and development of teams of between 2-20 staff including business analysts, project managers, and e-commerce professionals

Programme management of the UK Intranet portfolio, establishing processes for business as usual and process and prioritisation for new projects, chairing the steering group, site content management, management of the Intranet team which included full project life-cycle and business as usual, the strategic direction of the Intranet, usability and usage reviews using tools such as WebTrends

Collaboration with the US Intranet team, including presentation of UK strategy and processes which were later adopted by the US

Project management of an online card acquisition site, which ranged from business requirement, environments and applications to the customer-facing usability of the site

PM and lead BA on a large CRM project across all functions,  of Capital One UK.

Capital One

Intranet Programme Manager

Responsible for creation, design and development of the new UK Intranet, over 3 UK sites, and analysing and implementing the technical and information architecture, business requirements and project management of the rollout

Project management of a devolved content management using IIS4 and Frontpage which included the full publishing lifecycle, from ownership, creation of content, editing, quality assurance, signoff and publishing from development to the live environment

Project management of a Swedish helpdesk site, a document management system, who's who, and a buy and sell site

Configuration and maintenance of MS Proxy Server 4. Configuration and rollout of a locked down version of Internet Explorer for shop floor environment and more feature-rich version for office environment.

Ericsson

UK Intranet Manager

Performed the role of central Webmaster, including creation of one of the first UK Internet sites, co-ordinating all Web activities within the university, project management of Internet projects, administration of Web servers, training of university staff and provision of training and support documentation to the student population

Responsible for the university Postmaster provision, developing and providing e-mail administration and support

University Hostmaster, developing and providing a Domain Name Service (DNS) for the university campus

Project Manager of video conferencing activities including organising lectures between the remote campus buildings and partner colleges, bids for funding, research and provision of varying methods of video conferencing to meet the individual project requirements

The Nottingham Trent University

SuperJanet Support Officer

Management of three teams of computer operators split over three sites maintaining shift rotas, line management, training and technical expertise

Responsible for maintenance and support of mainframes and minis using varying operating systems (S/38, AS/400, ICL ME29) spread over 3 computer sites, including disaster recovery and security

Reviewed working practices and processes across the three sites after Coates Viyella takeover of Mansfield Hosiery Mills and provided scripting for automation of batch jobs, reviewed processes and documented to provide consistency across the sites

Julie Plumb