Caroline Reik is a senior media professional with over 20 years of experience in brand management, content creation, and partnerships. Over the course of her career, she has worked for some of the biggest names in the industry, including Freud Communications, Channel 4, MARS, Endemol Shine, ITV, and Unicef. Caroline's expertise in media planning and buying has allowed her to cultivate a vast network of contacts within the UK's television and digital broadcasting industry. Her career highlights include managing the promotional strategy for Pepsi in the late '90s, launching Who Wants to Be a Millionaire in the UK, securing McDonald's first-ever UK radio sponsorship, and managing commercial sponsorship and activation strategy for Big Brother on behalf of Channel 4 and Endemol Shine for over a decade.

During her tenure as Head of Branded Content at Endemol UK in 2014, Caroline played a pivotal role in launching three original YouTube channels with leading influencer talent and securing the highest value channel UK sponsorships on the platform at the time. Additionally, she launched a pan-European strategy for Coca-Cola on YouTube in 2016 and managed commercial sponsorships and talent activations for ITV's Soccer Aid for Unicef in 2016 and 2019.

Caroline holds a BSc Honors degree in Business/Commerce from The Manchester Metropolitan University. Currently, she serves as a commercial and brand partnerships consultant at Element Studios UK, where she leverages her extensive media experience to help clients maximize their reach and impact.