The Johns Hopkins University

Drexel University

Christ Junior College

Sindhi High School

Simplifying Health| Strategic Marketing + Innovation | MBA Graduate '24 at Johns Hopkins University|

In Women’s Health is a community of mission-driven leaders passionate about improving the lives of women.

Hosted on a AI-based tech platform, In Women’s Health accelerates the women’s health careers of members through talent development, education, up-skilling and networking.

In Women's Health

Member

Springboard Enterprises

Programs Associate 

- Develop branding & marketing plan for the relaunch of the organization
- Lead website re-design and event marketing efforts

Seetha Memorial Trust

Trustee

•	Increase marketing views across digital platforms by 43% through strategic changes to digital content and website redesign. 
•	Conduct market research and analysis to identify interest trends, target audiences, and optimize marketing strategies to increase awareness of COVID-19, HPV and Pneumonia vaccines.
•	Develop the institute’s first closed loop grant impact model measuring the impact of marketing efforts against research funds and key changes to immunizations efforts in emerging markets to be used across 21 active grants.

International Vaccine Access Center at Johns Hopkins BSPH

Digital Marketing Coordinator

•	Expanded revenue streams for sponsorships based on consumer insight developed from analysis of Salesforce and Social Media data bringing in 8 new marketing partners and $158K.
•	Managed +$330k in partnerships through strategic communication efforts and development across 30+ institutions of higher edu. 
•	Increased audience retention by 12% through strategic improvements based on market research and analysis on Gen-Z interests.

Campus Philly

Manager, University Partnerships and Analytics

Skills: Data Analysis · Social Networking · Data Visualization · Customer Relationship Management (CRM) · Customer Insight · Research

Marketing Data Analyst

•	Managed 14 accounts within leadership teams at Comcast and CVS to create impactful design, web and video work on their retail and businesses accurately, on time and within scope.
•	Secured additional project revenue of $78K by reaching outside of job description and up-selling current clients for new business based on insight driven recommendations for their multi-cultural and diverse segments.
•	Presented 18 research-backed strategic briefings to leaders in the Consumer and Healthcare industries using insights from Google Analytics and Adobe Analytics to facilitate improved engagement through re-design.

MOD Worldwide

Strategic Analyst

Skills: Social Networking · Data Visualization · Customer Insight · Research

Strategist

•	Designed and developed weekly update newsletters by creating a product information funnel within the department for global team of 300+ employees within the brand to enforce communication between C level executives and employees 
•	Established, managed and reported on post-event processes that led to an increase in overall consumption based revenue by 10%
•	Managed and reported on social media campaigns, SEO & SEM using Google Analytics, Adobe Analytics, QLIKVIEW and Mouseclick to increase sales leads in target accounts and industries
Increased engagement by organizing and marketing product conferences in global locations for user base in the Civil Engineering Industry

Bentley Systems

Product Marketing Co-op

•	   Led a team of 16+ members including graphic designers, social media representatives, videographers & web designers to oversee all aspects of event marketing including design, campaign scheduling, coordination and budgeting for 100+ events
•	Developed strategic partnerships and sponsorships totaling $25000 for events catering to 3000+ students such as annual concert & TEDx events

Drexel Campus Activities Board

Director of Marketing

Student Autism Coach

•	Formulated and conducted consumer research studies focusing on the usage behavior and trends of client products in the tech and healthcare industries to analyze market performance. 
•	Established insights to create creative briefs using presentation tools for the design and production teams to create advertising campaigns. 
•	Performed competition analysis and identified key marketing challenges to highlight distinguishing perspectives and develop holistic marketing strategies.

Happy Mcgarrybowen

Strategy Co-op

•	Captured secondary research on benchmark institutions to quantify how facilities played a direct relationship on quality of student education
•	Conducted interviews with architects nationwide to solicit primary research and best practices to compare academic libraries
•	Utilized Excel to consolidate and contextualize data for use by the Dean of Libraries for a construction planning project towards a new library

Learning Environments and Proxmap Utilization project research  assistant

•	Managed museum collateral materials and selected advertising partners for placement based on research
•	Designed and developed the Museum blog and created posts for the year on subjects such as the holocaust memorial to create online engagement within the museum community
•	Drafted press releases, social media posts, E-Newsletters and media alerts, researched press presence and updated press relations influence museum standing within the community
•	Procured images, rights, and content for a donor magazine that was distributed to up to 50,000 donors

National Museum of American Jewish History

Marketing and Communications co-op

- Manage inventory and usage of microphones and speakers for on-campus events
- Assist crew heads and lead trainees with audio system set-up procedures in a fast paced
environment pre-event
- Consult with clients before, during and after the event to ensure customer satisfaction

Deepika S.