Alfredo del Castillo Garcia is a seasoned market research and user experience professional with over 15 years of experience designing and implementing innovative projects. As a social psychologist from the renowned Pontifical Catholic University of Peru, he specializes in consumer behavior, neuromarketing, usability, digital marketing, innovation management, qualitative research, and organizational behavior. Alfredo has held leadership positions in market research agencies such as INMARK PERÚ, GFK PERÚ, UNIQUE-YANBAL CORPORATION, and ATENTO. He is also a former professor at the Pontifical Catholic University of Peru and a visiting professor at other educational institutions, including ESAN University and Centrum Business School. Alfredo has participated as a speaker in various events and industry juries, where he shares his expertise in the field. He has received several accolades and recognition for his outstanding work, including a Research Award by the Academic Department of the Pontifical Catholic University of Peru. Currently, he is the Founder and CEO of HANDSEARCH, where he spearheads research and innovation projects in Peru and beyond.