University of Wisconsin-Madison - School of Business

Simpson College

Director - Global Marketing Operations, Analytics and Channels at Delta Air Lines

Greater Atlanta Area

Creating a consumer-obsessed, data-driven marketing engine across Delta's Marketing Technology & Operations, Marketing Analytics, Audience and Insights, Media Planning, and Social Media teams.

Delta Air Lines

Director - Global Marketing Operations, Analytics and Channels

Leading the international growth of the Delta brand across 10 core countries in 3 regions through global aviation partnerships, global sponsorships, advertising, and digital brand engagement. Leading the growth of Delta's global brand in all markets outside the United States.

Director, International Marketing

Developed and implemented several strategic marketing initiatives, including establishig integrated marketing strategy with Joint Venture/Equity partners, building industry-leading acquisition plan for future high value customers, and  deploying integrated marketing plans for US West Coast markets Seattle and Los Angeles.

General Manager, Marketing Communications & Sponsorships

Managed category and customer strategies for the Nestle ice cream portfolio in the mass and club channels; responsible reversing YOY declines and +6% growth for $400MM annual sales, at Walmart, Target, Costco and Sam's Club, partnering with customers on three year customer marketing, innovation, and commercialization strategy.

Nestlé USA

Marketing Manager, Category and Shopper Development

Leveraged emerging consumer snacking trends to develop the portfolio strategy for the new Outshine brand; accelerated the innovation launch of Outshine Fruit & Veggie bars reducing product redevelopment timeline by 40%, ensuring successful launch of the $12MM innovation portfolio.

Associate Brand Manager, Outshine Fruit Bars

Developed the Nestlé Drumstick media strategy, leveraging established and emerging digital platforms based on need state segmentation to increase marketing efficiency through relevant and authentic engagement with the brand, retailers and other consumers. Resulted in 83% increase in ROI, consumer engagement metrics up 229% and key brand equity measures up 11%; brand mobile strategy qualified as a MMA Smarties finalist, and won the 2013 Silver WOMMY award.

Associate Brand Manager, Nestle Drumstick

Managed the comprehensive beverage integration plan for the Vitality Foodservice acquisition across 13 workstreams by partnering with executive leads and tracking progress towards monthly and annual acquisition goals.

Nestle Professional

Beverage Integration Manager, Vitality Acquisition

Managed the 2010 and 2011 Coffee-mate “Feel the Love” operator activation digital campaigns, including online and print media, celebrity spokes-duo, weekly promotions and CRM development. Resulted in 2010 Organic Growth of +12.7%, an 8% increase in Q1 volume over 2010 and Real Internal Growth of +16%.

Marketing Associate, Coffee-mate

Led retailer strategy cross-functional team focused on driving purchase conversion within the supercenter channel; developed a customized and experiential in-store display strategy, including production and full-scale rollout for Wal-Mart and Target, resulting in a 98% increase in customer sales within one quarter.

MOCO, Inc.

Account Executive

Managed an industry-leading brand repositioning project designed to differentiate the camps within an increasingly commoditized environment in order to stem declining camper enrollment and accelerate growth in camper nights; implemented new brand positioning and strategic enrollment initiative resulting in increased in enrollment vs prior year.

Cote Family Destinations

Marketing Manager, Summer Camps

Led the Munitions Control team and directed five teams (40+ troops) to ensure all mission-critical bombs/missiles were assembled and calibrated according to battle specs and that all munitions were delivered to aircraft in a safe and timely manner.Served at Incirlik AB, Turkey in Operation Northern Watch – Iraq (2002); awarded Air Force Achievement Medal

Jake Abel