University of Virginia Darden School of Business

University of North Carolina at Chapel Hill

McCallie School

VP of Product at Wade & Wendy

Prime Focus Technologies

SVP Product Management

Manage roadmaps for six products by aligning customer insights & business goals into a prioritized development roadmap. Lead a team of 9 engineers, 6 product & design professionals and 20 outsourced operations workers to launch the initial product line, drive enterprise adoption and deliver successful recruiting outcomes to retain customers.
· Worked as core leader to facilitate company’s acquisition, including pitch development and due diligence oversight
· Successfully integrated software solution post acquisition resulting in new incremental sales
· Created conversational intelligence AI products, parsing engine, NLP engine, proprietary Applicant Tracking System, and customer lifecycle marketing system, onboarding initial 40+ clients including Comcast, Wal-Mart, Pitney Bowes, Randstad, AXA, Lyft and ETrade
· Developed proprietary end-to-end candidate engagement processes to support 100+ recruiters across 2.5K+ jobs and conducted +50K chats and evaluations in first year; resulted in 11K recommended candidates and +200 successful hires.
· Built proprietary knowledge graph with +150M job seekers; used to enhance conversational intelligence and scale automation processes; OPS reduced fulfillment time ~95% (~4 hours to ~15 mins) and improved NPS to 8.4.
· Improved fill rate for F100 client from 4% to 33% average.
· Designed and implemented outsourcing strategy that effectively scaled bandwidth and solidified redundancy.

Veritone

VP of Products

Primary Responsibilities:
• Oversee strategy, engineering, design, and operations teams needed to build two talent-focused AI recruiter chatbots 
• Manage roadmaps for four products by aligning diverse customer insights & business goals into a prioritized development roadmap
• Lead team of nine engineers, five operations professionals, and 20 outsourced workers to launch an initial product line, drive enterprise customer adoption and deliver successful recruiting outcomes

Highlights Include:
• Successfully acquired by PandoLogic and later Veritone (VERI)
• Secured $7.6M Series A Financing
• Architected, designed and managed end-to-end implementation of product strategy, core infrastructure development and operational protocols needed to implement conversation software and proprietary Applicant Tracking System 
• Product development strategy successfully scaled capabilities to handle +1M chats and evaluations within the first six months by reducing fulfillment time ~95% (~4 hours to ~15 mins)
• Managed RFP process that expanded candidate database by +300M; implemented on time and under budget
• Managed end-to-end implementation of new CRM that standardized operations and provided insight into account progress
• Led pivot of previous sales strategy to re-align customer base with product offering capabilities
• Designed and implemented an outsourcing strategy that effectively scaled bandwidth and solidified redundancy

Wade & Wendy

VP of Product & Operations

Managed all aspects two P&L’s comprising roughly a third of the overall business. My work improved Fiverr’s positioning as the world’s largest marketplace for professional and creative services, its customer experience, and its overall growth.

Responsibilities included:
•  Catalog expansion, including filling-in selection/talent/price point gaps and identifying alternative sourcing strategies to increase efficiency
•  Developed got to market strategies for implementing new products aligned to user needs
•  Explored new market opportunities and identify lean ways to test them
•  Collaborated with senior leaders across product, account management, marketplace integrity, marketing, and growth 
•  Built & executed a comprehensive assortment strategy to rapidly accelerate growth; managed the depth and breadth of services offered on the platform, with a keen focus on rolling out new services; developed & executed a comprehensive assortment strategy that’s optimized for company objectives and growth opportunities

Highlights Included:

Marketplace Turnaround
• Developed comprehensive product turnaround strategy for two business units that increased revenue +105% and avg. order price 113%; built a comprehensive assortment strategy focused on attracting and promoting high-quality sellers 
• My business unit grew 20% faster than the overall marketplace. Achieved results through a comprehensive set of product initiatives including 1) cleaning up current supply 2) removing underperforming services 3) implementing and enforcing quality and moderation standards 4) expanding into new services/markets through lean testing

Fiverr PRO
• Moved company upmarket by developing and implementing a premium-tier service offering. Increased company revenue by >$3.3M in first year, across 7,000+ orders and 1,184 unique buyers
• Established proprietary process to identify PROs, recruit them and onboard them in a scalable way; efforts brought in >300 professional sellers across 40+ categories

Fiverr (Fiverr.com)

Product Manager, Category Development

Advised CEO on the strategy needed to align resources and prioritize development based on observable customer behaviors 

Met regularly with visionary, early-stage customer segments in order to deeply understand their core issues; used these insights to align product development, marketplace development and product marketing efforts
• Designed multiple personas and developed marketing collateral to address needs across customer journeys 
• Authored two whitepapers (referenced by academia), three user guides and FAQs
• Produced and directed corporate explainer video and infographic series

Structured compensation plan for channel partners, independent contractors and inside agents

Highlights Included:
• Secured $15M in Capital Funding
• Closed first sale by utilizing a comprehensive product marketing strategy that encompassed content marketing, social selling and direct engagement efforts with senior executives
• Grew vendor base from one to 15 vendors and 120+ products; increased site traffic 1,500%
• Efforts lead to company raising both Seed and Series A funding

Quadrant.io

Director of Product, Marketplace Development

Responsibilities:
• Led cross-functional technology co-development initiatives with other Fortune 500 companies across three continents
• Initiated partnerships to deliver a robust enterprise product, accessory and solution ecosystem 
• Evaluated product portfolio gaps; investigated end-user issues; recommended new product development

Highlights Included:
• Oversaw end-to-end development of first-of-its-kind Intrinsically Safe tablet, across all major global markets:
-- Met with senior executives at partner organizations to understand use case needs
-- Recruited global end-user advisory panel to validate hypotheses and provide ethnographic feedback
-- Managed relationships between product engineering teams and development partners to share confidential information
• Product development efforts resulted in $30 million of mobile product and smart display B2B sales in 2014

Samsung Electronics

Global Account Manager, Enterprise Technology Co-Development

Internal strategy and management consulting practice for Samsung Electronics.

• Led consulting project teams to introduce innovation and process improvement across Samsung Group
• Worked on the ground with subsidiary business units in seven APAC, four European and U.S. markets

Global Strategist, Project Leader

Partnership Evaluation & Analysis:
• Developed models to help CNN evaluate content partnerships and negotiate favorable deal
• Recommended strategic partnership restructuring 

Social Media Strategy Development:
• Created social media strategy to increase audience engagement, grow social brand and drive traffic
• Implemented strategy for the Entertainment section: grew social presence 16%, and surpassed two competitors in measurable social media impact
• Initiated five traffic sharing arrangements with external partners

Partnerships & Strategy Intern

Interned for The Weinstein Company's International Acquisition & Distribution Office; During festival, The Weinstein Company acquired rights to "The Artist" and "The Iron Lady." In addition, the company sold the production rights to "Silver Linings Playbook."

The Weinstein Company

Intern

• Developed comprehensive advertising product strategy that aligned site’s user preferences, advertiser needs and content production capabilities; grew revenue 35%; site traffic 10% and newsletter subscribers 84%
• Coordinated daily with major agencies to schedule ads across website and 11 newsletters 
• Reworked site tagging and zoning architecture to create new sellable products
• Structured packaged ad buys across different products to maximize site utilization and increase revenue
• Designed and implemented an electronic database to improve product-specific revenue tracking
• Reduced accounts receivable nearly 50%
• Changed contract management and ad scheduling systems; led to a leaner process with fewer errors
• Created and presented reports to company executives on marketing and strategy efforts

Governing Magazine

Product Manager, Online Ad Operations

• Promoted to Product Manager - New Channel Development after only four months
• Designed & implemented new media product strategy that leveraged existing production capabilities to launch new services
• Managed end-to-end development of two new micro-sites and six new mailing lists
• Managed part time employees and trained more than 20 to produce timely, engaging content 
• Designed new media strategy that re-purposed existing content onto new platforms
• Coordinated daily efforts between engineering and production staffs to implement strategy
• Initiated monthly reviews to synchronize efforts between management, sales and marketing

WBTV Charlotte

Product Manager, New Media Channel Development 

Constituent relations, Office manager duties, Speech writing assistant/researcher, researcher and co-author: "History of the Majority Leader's Suite"

Whit Walker