Alice Tagliabue is a skilled and experienced Consumer, Shopper, and Market Insights expert, with international work experience from clients and supplier sides. She has a proven track record in having a true passion for understanding People and driving action behind it. Her passion has translated into becoming an appreciated corporate trainer and coach. Alice has a Degree in MscBA, Management of Innovation from the Rotterdam School of Management, Erasmus University, and a Degree in Msc, Economics and Management of Innovation from Università Bocconi. Her key areas of expertise are Shopper Psychology, Behavioral and Cognitive Science, Neuroscience, Brand Equity, Brand Iconic Assets, Consumer Segmentation, and Innovation Strategy, with 10+ years of professional experience mainly working at Procter & Gamble. Alice's last role was as Head of Insights and Business Development at Coca-Cola Hellenic Bottling Company. Her variety of roles helped her build depth and breadth on several markets, business models, and key consumer marketing areas, from upstream global initiative ideation & qualification all the way down to Neuromarketing, Shopper Psychology, and in-store strategies. After 10+ years in this field, Alice has not stopped loving to relentlessly stand for what is right for Consumers.