Scott Lyon is an accomplished marketing and business development professional with a talent for implementing digital innovation and data-driven marketing strategies. Lyon is particularly skilled at scaling B2B2C business models and has experience in developing compelling brand stories that turn "nice to have" offerings into "must-have" engagement platforms. He studied at both Harvard Business School and Stanford University, earning an MBA in finance and a BA in political science, respectively.

Lyon founded and currently serves as principal at 3G Ventures, has previously held positions as head of business development at BankMobile, VP of Marketing at Captivate Network, VP of Planning at Mesa Air Group, and general manager at LA Times.com. In these roles, he demonstrated expertise in strategic product marketing, digital customer experience, business development, consultative sales, customer acquisition, social media activation, and content marketing.