<a href="https://www.bizjournals.com/austin/inno/stories/news/2021/07/01/top-startup-executive-hires-of-june-2021.html" target="_blank">The top Austin tech and startup executive hires and promotions (June 2021)</a>&nbsp;&nbsp;<font color="#6f6f6f">Austin Business Journal</font>

The top Austin tech and startup executive hires and promotions (June 2021) - Austin Business Journal

<a href="https://news.google.com/rss/articles/CBMicWh0dHBzOi8vd3d3LmJpempvdXJuYWxzLmNvbS9iaXp3b21lbi9uZXdzL2xhdGVzdC1uZXdzLzIwMjEvMDYvY29udmVyc2lvbi1sb2dpeC1uYW1lcy1mb3JtZXItdGl2by1leGVjLWFzLWNlby5odG1s0gEA?oc=5" target="_blank">Digital marketing firm Conversion Logix names former TiVo exec as CEO - Bizwomen</a>&nbsp;&nbsp;<font color="#6f6f6f">The Business Journals</font>

Digital marketing firm Conversion Logix names former TiVo exec as CEO - Bizwomen - The Business Journals

Stanford University

Harvard University Graduate School of Education

CEO  -  Chief Product Officer  -  Business Unit Head  -  SaaS & Software

Menlo Park, California, United States

Conversion Logix is transforming local business marketing through innovative SaaS lead-generation software and digital marketing services for industry leaders in the multi-family housing, senior living, automotive dealership, and small business markets. With over hundreds of millions of dollars in leads, appointments and revenue created for our clients, we have been recognized as one of the Austin Business Journal's Fast 50 Growing Companies and ranked as an Inc. 5000 company. We are growing - and hiring - as we add SaaS offerings, so visit our web site to learn more: <a href="http://www.conversionlogix.com">www.conversionlogix.com</a>.

Conversion Logix

Chief Executive Officer

People-Focused Analytics. Human-Centered Execution.
Clear the roadblocks slowing large-scale success and preventing real collaboration so your people can work better together.

Sage Beacon

Chief Executive Officer (Interim)

I was promoted to steer a business transformation initiative focused on delivering profitability to a business unit experiencing multiple years of financial loss. In this role I led a team of four direct reports and a total organization composed of 260+ individuals. In addition, I managed a multi-million dollar OpEx budget within an organization generating more than $20M in annual revenue.

SELECT HIGHLIGHTS:

-  Improved sales and customer response times to inquiries, delivered a more precise spending and budget forecast, and empowered/engaged the employees using a globally-focused infrastructure.

-  Lowered duplication of efforts and engineering development time 15%.

-  Cut customer on-boarding time 50%.

-  Defined a new go-to-market (GTM) framework and product offering approach used to eliminate sales efforts for unavailable product.

-  Champion the growth, development, and advancement of women in technology serving as executive sponsor for the Women in TiVo Employee Resource Group.

TiVo

Senior Vice President & General Manager - Metadata

With this career advancement opportunity, I was asked by the SVP and GM of User Experience to deliver operational excellence success achieved in former role (Classic Guides) to all business group product operations. During this time I was leading a 34-member team generating more than $300M in revenue, managing an OpEx budget greater than $100M, and overseeing a direct report team composed of a Senior Director of Program Management, Director of Technical Publications, Senior Manager of Technical Publications, and Senior Manager of Program Management.

SELECT HIGHLIGHTS:

-  Introduced five products on time in just 12 months within organization that had not introduced new products on time in the preceding three years.

-  Created tools and automated processes to provide near real-time visibility into resource allocation, spend vs. budget, and new deal pipeline management.

-  While OpEx budget decreased, continued forward with product development efforts holding contributors accountable for reshaping resource allocations and organization.

VP Product and Business Operations

I joined the company to guide a business group turnaround for an organization experiencing double-digit decline in subscriber use and single-digit decline in revenue volume. At this time, I administered a $25M OpEx budget, $130M in revenue, eight direct reports, and 110 indirect report staff.

SELECT HIGHLIGHTS:

-  Improved subscriber decline to single digits (~4%) and raised customer satisfaction ratings.

-  Raised contribution margins of legacy products 5%.

-  Reduced employee attrition to 8%.

-  Delivered regularly-scheduled product releases and reduced customer time-to-value delivering trial-to-deployment readiness in six weeks vs. six months.

Vice President & General Manager - Guides Products and Professional Services

In this role I led the strategic definition of how to transform a legacy software product and business model into a modern cloud-based, recurring revenue growth business, beginning by penetrating enterprises in specific vertical markets.

SELECT HIGHLIGHTS:

-  Generated $100M in revenue.

-  Recruited expert talent, optimized existing resources, and established business-based roles and responsibilities.

-  Penetrated new markets, raised contribution margin, and reduced R&D costs.

-  Partnered with Intel to introduce a new voice-based assistant for consumer PCs delivered before Microsoft announced Cortana.

Nuance Communications

Vice President & General Manager, Dragon Desktop

I was chosen to pioneer integrated activities and accountabilities across Cloud and Mobile Product Management, Product Marketing, Corporate Marketing, and Business Development within this star-up division of Ricoh.

SELECT HIGHLIGHTS:

-  Identified future-state offering recommendations and presented findings to the board of directors.

-  Opened new market channel and positioned offering for growth introducing a new go-to-market approach transforming from a horizontal point-product to a tuned SaaS solution for the healthcare industry.

Ricoh-EWS, a startup division of Ricoh Corporation

Vice President - Product Management, Marketing, and Business Development

I directed global product management for WebTop team composed of two product managers and ~62 engineers

SELECT HIGHLIGHT:

-  I transformed a WebTop technical concept into a market-driven product offering, targeting mobile business professionals.

Motorola Mobility (a Google Company)

Senior Director, Mobile Software Product Management

Delivered compelling customized content for this eReader device manufacturer, securing relationships with commercial publishers and vendors.

SELECT HIGHLIGHTS:

-  Addressed the end-to-end consumer experience executing a unique strategy and establishing a retail relationship with Barnes & Nobile.

-  Secured unique content partnerships with USA Today, Popular Science, The Financial Times, and others using a defined PaaS approach for content creation and delivery.

Plastic Logic

Senior Director - Content and Services Product Marketing and Management

I was personally selected by the CEO to drive the PDF business into the International Standards Organization quickly as an attempt to thwart Microsoft impact.

SELECT HIGHLIGHT:

-  Received approval of PDF as ISO 32000 standard in only one year.

Adobe Systems

Director of Product Marketing - Adobe PDF

Elevated internally as the only business leader masterminding strategic planning, product management, and product marketing efforts.

SELECT HIGHLIGHT:

-  Gained funding for two-year SaaS SMB user-generated workflow creation and tracking, ultimately adopted internally for expansion.

Director of Product Management and Marketing, SaaS-based Entrepreneurial Effort

Director of Business Strategy, Platform Strategy Group
Director of Product Marketing and Product Management, Adobe Acrobat
Group Product Manager, Adobe FrameMaker and Adobe Acrobat
Product Manager
Training Specialist
Quality Assurance Engineer, Adobe Acrobat
Technical Support Specialist, Adobe Illustrator and Adobe Photoshop

Sarah Gaeta