Harvard University (Extension School)

Salt Lake School

IIM Lucknow

West Bengal University of Technology, Kolkata

Business Strategy and Data Science Leader  -  Partner, APAC Head of Data & Analytics, Gain Theory

Singapore

Build, train and lead a team of data scientists, data architects and consultants to deliver Marketing Effectiveness Consultancy work for our APAC clients. Work with APAC Managing Director to deliver full P&L responsibility for the Singapore hub. Responsible for new business development in APAC, from lead generation & qualification to outreach plan, lead response on RFP/RFI or non-competitive briefs, scope of work & contract negotiations on successful engagements to audit & reviewing lost opportunities.

Gain Theory

Partner, APAC Head of Data & Analytics

Global Analytics Client Lead for one of Mediacom’s largest global client. Worked closely with client-side GMO to develop future roadmap for data and analytics transformation within client’s organization. Identified, designed and delivered analytical measurement studies for global and local markets, linking media and communications planning initiatives to business outcomes for their diverse portfolio of brands. Led data & analytics, insights and measurement work-streams during all global media planning and communications services business pitches of the client.

MediaCom

Global Insights and Analytics Lead

New Business Development and Analytics Lead for Asia. Led sales and revenue generation for Asia through implementation of a portfolio of marketing effectiveness solutions, mainly for CPG clients. Responsible for the end-to-end design and delivery of analytical solutions through the innovative use of our proprietary Consumer Panel behavioral data and syndicated/3rd party media and marketing data.

Kantar Worldpanel Asia

Asia Media Director

Market Mix Modeling and Econometrics Expert. Integral part of the Business Science team, responsible for delivery of Analytics and Consumer Insights work for Mediacom APAC clients. Worked closely with media planners and client-side marketing teams, to deliver marketing communications effectiveness studies. Led business intelligence, market scoping, insights and measurement analytics work on numerous New Business Pitches for Mediacom in the APAC region.

MediaCom Singapore

Senior Manager - Business Science

Measurement and Market Insights Expert. Led research on 1st party and 3rd party advertisement investment tracking data, for the radio station brand across 50 markets pan-India.

Sounak Chatterjee