Graduate School of Business Almaty Management University

Lead Product Owne at Sberbank

Moscow, Russia

Sberbank

Lead Product Owner

Product Owner

- New products development and implementation - Integration DMP/CDP in client’s businesses and digital strategies- Participation in digital media strategies development - End-to-end agency analytics system development - Team recruitment and management Key Achievements: - First in Russia agency who made the public case of using data from Operators of Fiscal Data (OFD) in digital advertising for brand Essity - Online-to-offline technologies landscape discovery and implementation to clients’ digital strategies - Influencers marketing landscape discovery and integration to agency portfolio- Deeply involved in digital strategy development for the following clients: Ferrero, Essity, NSPK, Gazpromneft, Sephora, Gedeon Richter

Media Instinct Group

Chief Product Officer

- Managing cross-functional teams consisted of Project Manager, Developers, QA, Designers, and Support (19 people total)- Product strategy development and execution Key Achievements: •	Developed and validated with Management a new product strategy that might increase product metrics in ten-plus-fold.

RAMBLER&Co

Product Manager

- Product Development- Managing 2 cross-functional teams consisted of Product Managers, Analysts, Data Scientists, Developers (10 people total)- Team recruitment and development Key Achievements:- Developed  3 new products (people, processes, contracts, growing revenue streams)- Secured significant amount of revenue in contracts with large partners

Эвотор

Head of Big Data Products

- Managed product development and product marketingKey Achievements: - Launched first telco in the world with own digital ad product (DSP) called Beeline Programmatic- Found right technological partner and secured partnership contact in spite of all obstacles in huge corporation for new innovative product

Beeline Russia

Product Manager of Beeline Programmatic

- Managed product roadmap for Data Management Platform (DMP)- Conducted series of Customer Development sessions to reveal insights for product development - Re-launched product DMP to address customer’s needs

Data-Centric Alliance (DCA)

DMP Product Director

- Managed team of 8 people  (5 Developers, 2 Data Scientists and 1 Partner Manager) - Created business process that utilise own data streams to increase business revenue and margin level- Developed and launched product that helps advertisers better target their ad campaigns - Data -Management Platform (DMP)

Auditorius

Product Director of DMP & TBH

- Developed from ground zero Email Automation system- Managed Direct Marketing channels and partnership with TripAdvisor- Managed team of 2 people- Developed from ground zero profitable Loyalty Program

Ostrovok.ru

Head of Loyalty program and Email marketing

Internet marketer

- Developed unit package design for the new product- Coordinated participation in field exhibitions and Trade shows- Established, developed and maintained positive business relationships with clients

ROSPRODUCT

Sales and marketing manager

- Managed website development- Developed design standards for all advertising materials- Managed series of BTL campaigns and inbound marketing channels- Did various marketing researches

Arclen

Marketer

- Established, developed and maintained positive business relationships with clients all over the world

Anton Booth

Anton Booth