Adam Greenfeld is a proficient entrepreneur, marketer, and brain performance specialist. He co-founded The GO Life, a brain optimization company, focused on developing safe and natural supplements to improve focus, energy, and endurance. With a bachelor's degree in marketing from Quinnipiac University, Adam has an unrelenting desire for improvement and loves helping people boost their brain performance. He met his calling by dedicating his time and energy to researching and experimenting with different strategies to improve brain function.

Adam is committed to building customer-centric companies, developing transparent products, and investing in community building. He has extensive experience in marketing, sales, business development, customer experience, ecommerce, and partnerships. Adam is also fascinated with digital-native D2C entrepreneurs' ability to scale businesses, build brands, and service customers.

As the co-founder of FORMULA, Adam has made significant strides in promoting sustainable living, by designing education-based content and healthy alternatives that can help introduce sustainability into people's daily lives. Before The GO Life, Adam held several positions as a manager and account executive at Barclays Center, Cabana Show, PivotDesk, and Brooklyn Nets.