University of Oklahoma

State University of New York College at Oswego

I make things happen.

Jersey City, New Jersey, United States

AppDynamics, a Cisco company, is an application performance management and IT operations analytics company based in San Francisco. The company focuses on managing the performance and availability of applications across cloud computing environments as well as inside the data center.

AppDynamics

Executive Assistant

- Work with various brands to develop successfully targeted events•	Market a thoroughly updated schedule of events by leveraging the major social networks•	Develop and manage buzz for upcoming events by authoring creative messages and/or copywriting for email blasts and other social mediums such as highly trafficked blogs and social media sites•	Ensure all marketing efforts reflect social media best practices by managing, maintaining, and utilizing an extensive social database and website•	Analyze metrics and ensure business objectives are met through social media channels by thoroughly checking analytics and consistently improving the website•	Identify opportunities to drive revenue by leveraging capabilities of social platforms•	Develop specific campaigns around platform limitations to produce an ROI•	Manage in-house DJ: Bookings, Social Media, Accounts Payable/Receivable•	Track campaign performance through the RSVPs and event attendance•       Partnered with a trivia company to find venues, host events, MC, score answers and more

J2M Events Inc. (currently named ReAmplify Inc.)

President / Partner

Tinybeans is a mobile and web-based technology platform that connects parents with the most trusted tools and resources on the planet to help every family thrive. Tinybeans serves a deeply engaged user base serving millions in over 200 countries/territories and enjoys 5-star reviews in the Apple App Store and the Google Play store.Every day millions of people including celebrities, politicians and high-profile families rely on Tinybeans as their primary platform for capturing, storing and sharing their children’s life stories.▪	Manage the CEO’s calendar and travel schedule▪	Serve on the Executive team by note taking, leading executive meetings and QBRs, compose board meeting minutes▪	Managed the entire process of an office move, including office selection, renovations and design▪	Design and publish a monthly company update for all TNY investors▪	Create and manage Powerpoint templates for various presentations▪	Responsible for maintaining the office on a daily basis▪	Assisted the finance department by reconciling all US bank transactions

Tinybeans

Executive Assistant to the CEO

Persado's workplace culture was recognized and certified as a Great Place to Work®:  <a href="http://reviews.greatplacetowork.com/persado%E2%80%A2">http://reviews.greatplacetowork.com/persado•</a>	Efficiently recruited and hired two SDRs and one Account Manager•	Researched non-PEO alternatives to current benefit/payroll provider•	Set up and launched company’s performance review system, Small Improvements•	Created the employee handbook•	Launched a sexual harassment training program•	Events: Health Fair, Company Olympics, Holiday Party•	Set up the Plum Benefits program for all employees

Persado

Human Resources Generalist

Human Resources:•	Onboarded all new hires•	Managed vendor transitions: Insperity to TriNet for benefit provider, and TribeHR to BambooHR for Persado's HRIS•	Led the creation of Persado's 401K account with Transamerica•	Ran the Persado's first intern program for the spring/summer semester. This included: screening all candidates via phone, scheduling interviews, onboarding, time tracking, creating evaluations for completion for feedback, and ensured the interns produced a final project of a Powerpoint and presentation.•	Managed the day-to-day for the HR intern, as well as after she became a full time employee•	Interviewed a number of candidates for crucial roles with the company•	Drafted offer letters for candidates•	Maintained an excellent office culture by creating a events calendar for the office, which involved brainstorming ideas for office functions and organizing them. Events included: baseball game, massage therapy, potluck, holiday events. bring your child to work day, and much more•	Terminated all employees who are departing•	Handled miscellaneous human resources tasks as they arise Office Management:•	Initially managed an office of around 30 employees, which then grew to around 60 employees•	Assisted with a major office move, which included daily correspondence with the project manager•	Ordered supplies for the office, and kept the space well-maintained•	Placed ongoing catering orders•	Maintained relationships with vendors, including the building staff, cleaning service, security company, A/C company, and more•	Created and scheduled UPS, USPS and courier orders/pickups•	Answered incoming phone calls, and monitored security camerasExecutive Assistant:•	Assisted three executives: CFO, CRO, and Co-founder & SVP Product and Engineering •	Duties included monitoring and flagging emails for the CFO•	Expense report submittal for the CFO and SVP Product and Engineering Software:TriNet Passport, JobVite, TribeHR, BambooHR

Executive Assistant - Human Resources Specialist

- Assisted a CEO who was listed 30 Under 30 Technology by FORBES 2014Energetically performed as key support and liaison between CEO, internal staff and clients while seamlessly executing an extensive global calendar, travel schedule, meetings and conferences.In addition to my primary role, I performed duties of an Office Manager (for the NY, Chicago, LA, SF and Seattle offices), handled billing duties, as well as assisted with human resources.EXECUTIVE ASSISTANT:• Managed the CEO’s calendar flawlessly and help plan and budget time efficiently• Processed monthly expense reports reflecting supporting documentsOFFICE MANAGEMENT:• Responsible for office budget and supplies across all national locations (NY, Chicago, LA, SF and Seattle)• Ordered office and pantry supplies by reviewing costs, and maintaining respective budgets• Possessed relationships with multiple vendors• Safeguarded confidential information regarding employee compensation, as well as information	related to CEO• Executed two office movesEVENT PLANNING:• Coordinated events hosting over 200 of the industry’s top media playersBILLING:• Responsible for all accounts payable, accounts receivable and the collection of tens of millions of dollars• Reviewed all vendor invoices monthly for payment• Reconciled monthly credit card statementHUMAN RESOURCES:• Recruited capable hires who fit company culture• Acclimated new hires and handle departing employeesTaykey performs semantic analysis across the web in real-time, to find out what's trending for your demographics at any given moment, and automatically deliver your ad there.Taykey was chosen to be one of Israel’s top 10 most promising start-ups of 2011 by The Marker.

Taykey

Executive Assistant to the CEO, and Office Manager

Taykey performs semantic analysis across the web in real-time, to find out what's trending for your demographics at any given moment, and automatically deliver your ad there.Taykey was chosen to be one of Israel’s top 10 most promising startups of 2011 by The Marker.• Oversaw proper campaign launch, delivery, creative implementation, testing, and issue resolution, while monitor day-to day activities within accounts• Calculated advertising math for all campaigns• Responsible for all CRM post sale, including reporting and upselling• Managed accounts for large brand advertisers, while working with various advertising agencies• Managed accounts for large brand advertisers, such as: British Airways, Carlson Hotel Group, Elizabeth Arden, Kohler, Kohl's, Pendleton, Scrubbing Bubbles, Turner, Victoria's Secret, Western Union, World Vision, • Worked with various agencies including: French West Vaughan, Maxus, Optimedia, Performics, PHD, Profero, Razorfish, TargetCast, Vizeum, VML• Held relationships with partners such as Facebook and Google

Account Manager

AdKeeper is a transformative online advertising service that will forever change the way consumers interact with the Internet. With one simple click of a button, consumers can Keep online ads of their choice into their personal 'Keeper,' offering them absolute control to save, sort, sift, share, rank, review, click, print, and buy, using the ads they have specifically selected.•       Early member of well-funded & innovative start-up founded by Scott Kurnit, founder/CEO of About.com•	Assists in creating and developing the CSM department while emerging from stealth mode•	Asked by senior executives to be the key presenter of implementation to Unilever and other large clients•	Designed, implemented and improved the current traffic sheet for the company•	Oversaw proper campaign launch, delivery, creative implementation, testing, and issue resolution, while monitoring day-to day activities within accounts•	Responsible for all CRM post sale, including reporting•       Trafficked and manage accounts for large brand advertisers, such as: Ad Council, AMEX, Bonobos, Campbell's, Cisco, FedEx, Home Depot, ING Direct, Lowe's, Pepsi, Pfizer, Publisher's Clearing House, Showtime, Unilever (Degree Men, Dove Hair Care, Hellmann's, Best Foods, Magnum Ice Cream, Suave), Vistaprint, Volvo and Zipcar•        Worked with various agencies including: BBDO , Carat, Deutsch, Digitas, MEC, Media Contacts, Mindshare, Neo, OMD, Traffic Buyer•        Worked with Rich Media and other vendors including: Doubleclick Rich Media, Mediamind, Operative and Pointroll

AdKeeper Inc.

Client Services Manager

Job duties included media buying and account management for online advertising campaigns.Specifics include:• Finding different networks/sites to run new campaigns on• Holding a stable relationship with other Account Managers at networks/publishers partnered with• Managing active campaigns, including grasping the best offers to run, optimizing bids, ad creative, images and landing pages• Learning various networks and using their UIs dailyPublishers/Ad Networks worked with:• Mediaplex - using their AdServing system to set up and monitor campaigns on other networks.• AOL Sponsored Listings - managing CPC text ad campaigns• Facebook - managing social media campaigns via CPC and CPM. Text plus image advertisements.• <a href="http://PlentyOfFish.com">PlentyOfFish.com</a> - managing CPM text plus image and banner ad campaigns• ValueClick - managing CPM banner campaigns• Trafficvance - managing CPC text ad campaigns and CPM banner campaigns• ADSDAQ - managing CPC and CPM campaignsCPA Networks worked with on a daily basis:Clickbooth, CX Digital, COPEAC, Azoogle, eAdvertising, BlinkAds, Unique Leads, Underground ElephantTypes of offers worked with:"As Seen on TV", Auction Sites, Dating, Diet, Education, Home Businesses, Home Security, Insurance, Phone Plans, Stocks / Taxes, Travel

Acuity Ads

Senior Campaign Manager (consultancy position and former Quigo/AOL client)

My job duties included managing advertiser campaigns, including implementation and optimization of the campaigns. I worked with both large and small, local and national, and even agency accounts. In addition, I worked directly with sales reps at partner companies implementing our product for their advertisers. I maintained day-to-day contact with the advertisers and offer recommendations on additional placements, creative testing, and bidding strategy.•	Liaison between in house teams and 3rd party publishers.•	Managed upwards of $50,000 on any given day.•	Worked directly with sales reps to implement and optimize advertiser accounts. •	Maintained day-to-day contact with advertisers and offer recommendations on placements, creative testing, and bidding strategy.•	Tracked performances of advertisers’ campaigns in the network by optimizing the account to help reach a pre-defined CPA goal while increasing company revenue at the same time. •	Utilized best practices by making recommendations to advertisers landing page to help increase CTR and CPA.•	Provided regular reporting to advertisers, sales reps within AOL, and partner networks, to ensure all data are easily accessible.•	Developed advertiser campaign copy to increase ROI and/or develop multiple ad copies for comparative purposes.•	Defined metrics by growing advertisers’ success while meeting CPA goals through optimization in our network composed of major brand-name publishers and networks.•	Expert understanding of AOL Sponsored Listings and other AOL tools.Noteworthy Achievements:•	Promoted 3 Times.•	Manage upwards of $50,000 on any given day.•	Decreased CPA 79% and doubled conversions.•	Increased budget 400% due to very high conversions in one day.•	Maintained CPA while increased budget 600% in 4 days causing a shift of an additional $21k to our platform.

Account Executive (Account Manager) for AOL Sponsored Listings (Formerly Quigo / AdSonar)

Duties equivalent to that of Account Executive (Account Manager) for AOL Sponsored Listings (Formerly Quigo / AdSonar) at AOL position.

Quigo Technologies

Account Coordinator

Outbound sales to businesses to sell contextual advertising product

Sales Representative

Worked with ads sent over the Internet, besides selling ads over the telephone

The Oklahoman

E-mail Classified Advertising

Sold classified advertising by telephone, called back customers for renewals, upselled various packages.

Inside Sales Account Executive

Assisted in the Sales department for a few weeks; performed clerical work.

Waterford Marriott

Sales Assistant

Also worked as an operator and business center associate

Front Desk Associate

Helped customers choose jewelry, cashier, wrapped holiday gift boxes.

Helzberg Diamonds

Customer Assistant

Proofread advertisements, typed-up advertisements, attended client meetings, toured publishing and editing studios, visited client businesses.

Visual Image Advertising

Intern

Cashier, worked in the Accessory department, helped customers shop for items, straightened the department.

Jessica Musicus