University of California, Davis

Lynbrook High School

Marketing Associate

Sunnyvale, California, United States

- Execute full-lifecycle direct mail campaigns including:  sourcing lists, vendor management, creative team briefing, proof all stages of creative team output & campaign calendar planning. Campaigns resulted in acquisition costs up to 60% below the average CAC for other marketing channels
-  Coordinated logistics for Eargo’s CES (Consumer Electronics Show) 2022 visit in Las Vegas after a company reduction-in-force impacted Marketing leadership and at a time of uncertainty with latest COVID-19 variant:  reserved booth, scheduled employees, suggested creative aspects for booth & collaborated with external vendors to bring a sound tunnel experience & in-person hearing screenings in less than 2 months
-  Ensured that our 2 ‘media-only’ booths during CES 2022 (‘Pepcom’, similar to 3-hour media ‘speed dating’ and ‘Showstoppers’, which provides quality conversations with media) showcased Eargo favorably by taking the lead to make decisions for booths (video content, collateral, etc.), that led to media coverage with 2M impressions and over 10 news articles written (The Verge, Review Geek, Newsweek, USA Today, etc.)
-  Deliver consolidated marketing report (sales orders & spend across channels) to media agency 5 times per week
-   Collect and update information for company marketing calendar in Google sheets, used by over 25 employees
-   Provide sales projection to Vice President, Brand & Advertising on 1st of each month to aid with strategic decisions

2021 Edison Award for Eargo 6: a prestigious awards given for endeavors in new product and service development, marketing, human-centered design, and innovation

Eargo

- Focused primarily with online, B2B distribution channel activities such as: crafting reseller emails, producing sell sheets, creating vendor portal pages, constructing mini sites, launching sales promotions and communicating spiffs for supply chain distributor partners (Synnex, Ingram Micro, D&H, ASI & TechData)
-  Collaborated with a graphic designer for over 3 months to overhaul content for <a href="http://siig.com">siig.com</a> to facilitate product sales
-   Spent 3 months planning for the CEDIA (Custom Electronic Design & Installation Association) 2019 Expo in Colorado: registration, booth design, product displays, collateral material, etc. to increase brand awareness & generate leads
-  Created and presented 4 different, hour-long, sales training seminars for 10-15 sales representatives at a time
-   Co-produced 20+ YouTube videos, with the aid of a graphic designer, used for product promotion & sales training
-   Took independent ownership to streamline and standardize the previously-inconsistent product launch process and cleaned up incomplete legacy product information online
-   Directed resources to improve EBC (enhanced brand content, A+ content) on CNET & Etilize to create consistency
-  Account managed 10 direct sale customers/businesses with Less Annoying CRM on a need to basis by fulfilling POs and coordinating delivery with warehouse team
-  Worked closely with the President and two product managers to implement product marketing decisions for online and distribution channel market places
-   Co-authored a variety of corporate copy/messaging projects for company website, scripts for product videos, etc.
-   Took existing branding messaging and assets to post on Facebook, LinkedIn, and Twitter
-   Published product listing content on Amazon as a part of product launches and afterwards conducted sales, advertising and search analytics

SIIG, Inc.

Channel Marketing (E-Commerce) Specialist

- Handled 30+ advertising vendors that specialized in ad placement, contracts and metrics retrieval
-  Set up and QA email campaigns and direct mail creatives
-  Helped advertise the Professional Engineer (PE) and Fundamentals of Engineering (FE) test preparation materials
-  Worked closely with Sr. Marketing Manager to identify the ad channels that drove the most engagement for products
-  Readied PPI to attend the NSPE (National Society of Professional Engineers) 2016 event with 2,000 attendees
-  Updated marketing calendar for product production, campaign launches and vendor due dates
-  Posted often on Facebook, Twitter, Instagram and LinkedIn to increase company followers to over 6,000 total

Professional Publications, Inc.

Marketing Coordinator

- Proved that millennial consumers could be the right audience to target by taking my summer internship learnings and personally worked with the General Merchandising Director, Director of Customer Service, and the VP of Shopper Marketing to approve a sponsorship for the first Safeway Club Card booth sign up at UC Davis fall campus welcome event (averaging 10,000 attendees) resulting in ~375 card signs ups or a projected gain of $103K net profits
-  Presented to 200 total interns, managers, directors, and executives on summer internship Millennial market research findings and possibly strategies
-  Improved “Just for U” Millennial email blast by suggesting promotional pricing and design changes for their monthly e-blast
-  Helped set up Kleenex and Chinet promotions on weekly ads
-  Assisted Promotional Specialist in promotional weekly ads by using SIMS and Real Time Promotional Planning

Safeway

Merchandising Intern

- Maintained existing 10-15 local businesses and university organizations advertising signs on 41 buses
-  Made decisions with the Unitrans marketing managers on signing on potential business advertisements
-  Handled all bus sign set up, maintenance, and tear down

Wendy Chan

Wendy Chan