Willson Cross is a driven entrepreneur who began his professional journey studying economics at New York University. He left after his third year to join a startup, which ignited his passion for entrepreneurship. Willson has founded several companies, including New Company and GoFetch, and has experience in product management, business development, and sales. He has also served as a Board Observer at Pathways Health and founded the UBC Bitcoin Incubator. Outside of work, Willson is devoted to family, triathlons, and reading.