University of Maryland College Park

#Hiring Founder + CEO at Grit Studio, Forbes Agency Council Thought Leader

Falls Church, Virginia, United States

Grit Studio is a content marketing studio whose mission it is to nurture and grow businesses into well-established, high-impact brands with action-generating storytelling and data-driven strategies.

Grit Studio

Owner

Forbes Agency Council

Official Member

- Define content marketing strategy based on company-wide goals that support and extend marketing initiatives, both short- and long-term.
- Grow traffic, SEO, user engagement and monetize website traffic through content strategy.
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for each channel including online, social media, email, mobile, and print.
- Identify unique narratives based on current market trends, deliver content themes/topics and execute a plan that capitalizes on topical conversations.
- Produce high quality content on a daily basis, which includes product content, blogs, infographics, video, whitepapers, reports, etc.
- Define content /social strategy; oversee management of our online communities, including but not limited to blogs, Twitter, Facebook, YouTube, Instagram, and Pinterest.
- Develop and socialize standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
- Lead photography & videography team including visual strategy and execution.
- Educate senior executives, as well as internal and external stakeholders about content strategy & marketing.

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bluemercury

Director of Content Marketing

- Lead agency public relations, social media and content teams providing strategic marketing services for consumer, retail, real estate and health/wellness clients.
- Lead client teams as strategic relationship point person to ensure client retention, goal achievement and team efficiencies.
- Manage team of direct reports including publicists, content producers and social strategists.
- Guide and optimize Engagement Team business development activities.
- Revise and restructure public relations and engagement deliverables including reporting, organization, content processes and social management.
- Lead agency media education and development.

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Delucchi Plus

Director, PR and Engagement

- Direct Home Front’s social and digital media services inclusive of earned, paid and promoted digital platform, content, distribution and engagement offerings.
-  Lead and manage agency relationships with social platform contacts including Facebook, Twitter, Pinterest, Instagram, LinkedIn and Tumblr for best-in-practice social content and ad execution.
-  Hold top-tier digital media relationships for optimal digital placement effectiveness.
-  Lead Digital Engagement business development activities.
-  Oversee management of Digital Engagement team.
-  Establish agency Digital Engagement practices, offerings and roadmap.
            

    
    

    
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Home Front Communications

Director, Digital Engagement

- Create, pitch and supervise successful, buzz-worthy, interactive and integrated marketing and publicity strategies for high-profile television networks, film studios and corporate brands.
- Identify and evaluate new opportunities, vendors/partners, and technologies, functioning as an initial screen for client and internal teams and building/maintaining high-level relationships.
- Actively participate and run up-sale pitches for digital media department, targeting key accounts.
- Customize and oversee the implementation of tailored digital publicity and marketing programs utilizing up to date industry knowledge and expertise
- Develop and secure promotional partnerships for contests/sweepstakes, talent interviews, and on and off-line events.
- Build and guide implementation of cross-channel content development and distribution
- Oversee and provide direction/insight on ongoing and post-campaign executions, reviewing performance and building strategic recommendations to optimize campaign success and longevity
            

    
    

    
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MXM Social

Digital Publicity Manager/Engagement Manager

- Coordinated all activities/objectives surrounding a two year, $100,000 grant from the Side-Out Foundation, with the goals of increasing national presence and providing breast cancer educational materials.
- Created and edited all website materials and content. Managed all online content and structuring, as well as organization internal & external written communications.
- Managed all social media platforms including creating a strategic social media plan, and executing using Facebook, Twitter, YouTube, Inspired, blogging and forum outreach.
- Orchestrated all content and logistical demands surrounding quarterly educational breast cancer webcasts targeted towards oncology nurses, social workers and patients.
- Developed and implement first Life with Cancer public relations campaign including contacting local reporters, setting up media tours, drafting media materials and online media center.
            

    
    

    
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Inova Health System

Social Media and Marketing Specialist, Life with Cancer

- Managed two innovation-focused client public and media relations campaigns.
- Provided support for 13 successful public relations programs to drive results for clients.
- Conducted market and media research for innovative rebranding and repositioning efforts for each client.
- Established relationships and pitched key media in the healthcare, biotechnology, technology and business media.
- Drafted various press materials including: press releases, media advisories, fact sheets, biographies, features and various web, blog and social media content.
- Assisted with book launch event and tour event planning.
- Generated new business leads, drafted detailed proposals to win additional clients.
            

    
    

    
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Gable Public Relations

Account Executive

- Drafted news releases, pitches and media alerts to be distributed to clients and local and national media.
- Assisted in the planning of client events including red carpet events, themed parties and non-profit events.
- Worked with local and national television, radio and print media outlets to secure press for various travel, hospitality, and musical clients.

Erin Kirkpatrick Fabio