Perestroika

PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul

Unijuí - Universidade Regional do Noroeste do Estado do Rio Grande do Sul

Duke University

University of Toronto

Sandbox Escola de Estratégia

Clínica de Subterrâneos

Brand Strategist  -  Founder at Cordão

Porto Alegre, Rio Grande Do Sul, Brazil

Cordão is a brand consultancy firm. We believe that every company has a unique role in building value for society and that, through the power of brands, we can guide them to find and activate this role.

We have developed a working methodology called Guided Strategy: a series of meetings in which the client becomes the protagonist of their own strategy. During our sections we managed to untie the internal knots to create beautiful bonds with people. Together we create more authentic, strong and lively brands.

We serve clients of different sizes and industries, some of them: Agibank, FreeSurf, Fruki, Hospital São Lucas, ilegra, Luming, Órulo, Oto, PUCRS, Pmweb, Stemmer & Rodrigues, Share and Tramontina.

Does your brand have any knots to untie? Let's talk about it :)

<a href="http://www.cordao.cc">www.cordao.cc</a>

Cordão

Founder and Strategy Director

Branding, Strategy and Planning teacher at Share. At this point, I had more than 10 classes in different cities such as: Porto Alegre, Florianópolis, Goiania e Belo Horizonte.

Share o/

Teacher

I teach Branding and Planning disciplines at several MBA programs at UniRitter and Fadergs.

Laureate International Universities

Guest Professor

Grupo de Planejamento do RS is a Account Planning Group, that aims to qualificate the regional advertising market for strategic thinking and brand management. From 2014 to 2017 I've led the process of repositioning and planning the Group’s activities such as international conferences, courses and workshops. This work has result in a 500% raise in Group’s revenue and attracted more than 20 new volunteers.
For more information: <a href="http://www.gprs.com.br">www.gprs.com.br</a>

Grupo de Planejamento RS

APG President

As head of planning at Morya, I’ve conducted brand’s strategic plans for many clients and industries, such as: Sicredi (credit union), Piccadilly (woman's shoes), Moinhos Shopping, Maiojama (real estate), PUCRS (university), Grupo RBS (media) and Mahogany (cosmetics), Walmart (retail), Salfer (retail), Dakota Calçados (woman's shoes), Farmácias Mais Econômica (drugstore) and Governo do Estado do RS (government). Working for Morya I’ve developed leadership and collaborative  skills, leading the strategic process thought the agency departments and with the clients.

Morya Comunicação

Strategic Planning Manager

Working for Competence I’ve mastered the main planning activities, such as research, problem solving, strategic thinking, campaign planning, digital, planning, etc. I've worked for many clients from different industries, such as Panvel (drugstores), Paquetá and Gaston (shoe's retail), Sicredi (union credit), Arroz Prato Fino (rice), Grupo A (publishing), TransRio Sul (car's retail), Tumelero (construction's retail), Melnick (real estate), Hospital Mãe de Deus (hospital), Jornal Diário Gaúcho (newspaper) among others.

Daniele Lazzarotto