Gideon Simons is an accomplished product and user experience designer with many years of experience turning innovative ideas into successful products. With a passion for exploring the intersection of people, technology, and innovation, he has dedicated his career to building exceptional products and teams that are united in their excitement for creating something new. Gideon has a background in computer science and psychology, and has worked with a variety of companies, including Zinier, Firemark Labs, and Mediacorp Pte Ltd. He has also served in positions of leadership as the ASEAN Practise Lead for Mobile at IBM and the Head of UX at YuuZoo Corporation Pty Ltd. Gideon is skilled in user experience design, innovation, artificial intelligence, and emerging technologies, as well as mobile and web strategy and design thinking. He is an advocate of agile and lean methodologies, and is committed to ensuring that user research and interaction design are at the forefront of all product development efforts.