Anshul Bhatt is an experienced Analytics Consultant who has been in the industry for four years. He has worked with a diverse range of clients, including E-commerce, Banking & Financial Services, Lead Generation, Content Publishers, and Travel & Booking. With a Bachelor's Degree in Electrical Engineering from the Indian Institute of Technology, Jodhpur with an impressive GPA of 8.86/10, Anshul has an excellent educational background to back his professional experience.

During his career, Anshul has become passionate about data analytics and has worked with Analytics and Data Engineering teams across industries to instrument analytics tracking using web and app analytics tools such as Google Analytics, Adobe Analytics, Firebase, and CleverTap. He has also supported clients in building Marketing Data Warehouses and Customer Data Platforms, primarily on Google Cloud Platform, by collecting and unifying users' data across sources to get a holistic view of the users. To present the collected and unified data, he has leveraged BI tools such as Google Data Studio and Looker to build dashboards and insights.

Anshul's professional experience involved working with clients' marketing teams to devise data-driven strategies for acquiring high intent customers and retargeting and retaining existing customers. In addition, he has facilitated clients' product and IT teams in leveraging data to deliver an enhanced customer experience.

Anshul is proficient in analytics tools such as Google Analytics, Adobe Analytics, Firebase, CleverTap, and AppsFlyer. He is also familiar with marketing tools such as Display & Video 360, Google Ads, and Facebook Ads. Some technical stuff that he is comfortable working with includes SQL, Python, and Javascript. Furthermore, he has experience working with the Google Cloud Platform.

Personalization and A/B Testing are some of Anshul's areas of in-depth knowledge, with Google Optimize being the tool he is familiar with.

Overall, Anshul Bhatt is a competent Analytics Consultant who has expertise in working with different analytics and marketing tools, data warehousing, data unification, data visualization, and data-driven strategies.