Jip van der Velde is a seasoned product designer with over a decade of experience in bringing concepts to market. He has worked for some of the biggest names in the industry, including Apple and Booking.com, and has led design efforts for multiple startups. Van der Velde is credited with designing the first version of Apple News, which boasts over 100 million users, and launching new stand-alone products within six months at Booking.com. His expertise ranges from human factor design engineering to product design, and he has shipped over a dozen products throughout his career.