California State University, Fullerton

Chief Marketing Officer, Recall Masters

Napa, California, United States

I oversee all marketing-related activities for Recall Masters, including, but not limited to marketing strategy, advertising, media & PR, strategic partner marketing relations, mission & core values communication, branding, marketing compliance, digital marketing, social media, and any other form of corporate communication to a wide variety of internal and external audiences.Recall Masters is the leading provider of technology and communication solutions to facilitate efficient repair of vehicles with a recall. Since the start of 2014, there have been more than 100 million vehicle recalls in the United States.  That number is just shy of half of all vehicles on the road today.  And most of the affected cars have yet to be repaired.  For responsible, progressive and savvy customers of Recall Masters, these open recalls represent a unique market opportunity to grow sales and service revenue, drive up their dealership’s CSI and restore the brand’s integrity in the eyes of the consumer.  Let Recall Masters show you how.

Recall Masters, Inc.

Chief Marketing Officer

- Providing SMB market with marketing and sales solutions - eMarketing, developing/managing advertising campaigns, sales collateral, sales training, sales management, communication plans, call center operations, new customer acquisition campaigns, call script development, website development, analytics, SEO/SEM, social media strategies, lead generation, affiliate marketing, channel sales, and customer service strategies.  Industry focus on internet eCommerce, technology, healthcare, finance, legal and real estate markets.- The firm’s emphasis is on marketing for the sales organization, which includes all aspects of marketing communications and sales execution. - Responsible for all client acquisition efforts, sales, marketing, strategic partnering as well as the operations of the firm. If required, managed freelancers and partner firms, though most project development and design did not require use of external resources.- Clients of note include Confident Financial Solutions, Recall Masters, MyCustomerData, Cox Communications, Genoptix, Bako Laboratories, MJE Advisors, One Capital Management, Kondaur Capital Corporation, Abacus Technologies, Encompass Associates, DAAT Asset Management, HomeFund America, Quality Home Loans, Meridian Health, Kindred Healthcare, InfuSystems Health, JustinTime Services, Sarah’s Kitchen and other organizations.- Extensive experience in business models and influence of strategic marketing initiatives.  High level of proficiency in Google Analytics, Google Adwords, SEO, eCommerce shoptimization, affiliate marketing and a number of development platforms (BizCommerce, Magento, etc.).  My focus is on lead generation, lead capturing, lead nurturing and lead conversion.

SGR Marketing

President and Chief Strategy Officer

- Served as product line and business development lead for Mentor, the EPSS division for <a href="http://Learn.com">Learn.com</a>. - Responsibilities included managing existing and new business, overseeing the initial development concept for off-the-shelf and custom solutions, developing proposals, and working with regional sales teams to provide primary sales and product knowledge support for prospective clients.- Design and implemented marketing plan and worked closely with <a href="http://Learn.com">Learn.com</a> corporate production department to execute initiatives and campaigns. This included presenting at trade shows, conferences, client user groups and other industry events.- Hosted a weekly webinar event attended by 8 – 15 prospects to provide initial insight into EPSS solutions. Topics ranged from just-in-time learning, communication strategies, on-demand learning, learning at the moment of need, early user adoption, end user learning research, etc.- Built nation-wide partner channel of system integrators, Lotus and Microsoft Certified partners, software developers, hardware manufacturers and internet service providers.- Cold call on C-level executives of Fortune 500 companies to sell solutions ranging from $100,000 to $600,000 via direct and channel partners. Full range of consultative selling environments, including business to business, business to channel, business to consumer, retail, manufacturing bundles, royalty product models, custom solutions models, etc.- Develop and manage relationships with companies such as Sony, Compaq, HP, Gateway, IBM, Toshiba, Epson, Adobe, Teledyne and others to develop a wide range of sales and cross marketing models.- Developed proposals, presentations, seminars, white papers, strategic plans, forecasts, legal agreements and other documents.- Represented organization at trade shows, conferences and other presentations where similar industry solutions would require a presentation on Mentor's value proposition.

Learn.com

Business Development

- Served as chief marketing officer and COO for three-division company with $18 million in annual revenue which provided cd recording solutions to distributors, resellers, VARs and end-users.- Oversaw all facets company operations, marketing, sales, financial planning and accounting to achieve financial objectives as set forth by the general partners and limited partnership.- Created strategic proposals, marketing and business plans to secure new business and to help existing partner companies utilize the full scope of the product’s functionality to drive organizational goals.- Realized 223% increase in sales growth. Secured profit margins by establishing direct-to-manufacturer relationships with Yamaha, Teac, Matsushita, Mitsui Chemicals and others.- Oversaw all purchasing functions, including vendor relations and product line management. Revamped purchasing policies and procedures to maximize efficiencies, reduce costs and more thoroughly manage product inventories. Also oversaw all shipping and receiving staff.- Responsible for all marketing materials (catalogs, manuals, advertisements, etc.), as well as all content for the website.

Hummel-Pearce LLC

VP, Sales and Marketing

- Served as chief marketing officer for 21-affiliate integrated healthcare delivery system. Also lead physician group marketing activities, including activities for a 28-physician medical foundation, a physician MSO and a free-standing 14-physician medical group. Also worked with Physician Practice Development to build volume for newly-recruited physicians/physician groups.- Developed and implemented co-operative marketing activities with multiple payors and IPAs, including working with Talbert Medical Group to build volume after moving from a FHP-based staff model to a free-standing medical group, vying for patient volume and managed care contracts.- Consolidated and integrated marketing budget and personnel across entire system to strategically support the organization’s direction, reduce expenses that were duplicative and/or ineffective, and build relationships among affiliates for more profitable cross-marketing ventures.- Served as the system’s primary information officer to respond to media inquiries, coordinate consistent and accurate communication, draft statements for release and respond to inaccuracies in the media.- Served as chief legislative officer for the organization, informing key staff of national, state and regional legislative issues and developing action plans which better positioned the organization’s ability to respond to newly adopted legislation. Also served on HASC Government Relations Committee.

Providence Health & Services

Manager of Marketing Communications

- Managed all components of marketing production, including Macintosh-based graphic design, copywriting, computer system networking/maintenance, print/video vendor relations, photography and illustration.- Served as key team member for physician relations activity for two hospital-based IPAs, including Gateway Medical Group. Developed an array of marketing activities, including marketing collateral, special events for Medi-Cal/Medicare volume and physician relations.- Developed internal and external marketing tools, including advertising strategy, employee communications, physician

Sean Reyes