Madurai Kamaraj University

Lead Data Analyst at CTS

Bengaluru, Karnataka, India

Cognizant

Lead Data Analyst

Performance Marketing professional

Achievements -
o	Develop digital marketing strategies for generating leads (MetricStream - Software provides solutions for quality management, regulatory compliance, risk management, and corporate governance) & Sales (Compliance Online – GRC Industry through online webinars, learn the best practices, and download quality standards, checklists and news articles)
o	Social Media Marketing, Strategy Building, Branding
o	Tools and Social Media Expertise: Simplify 360, SM2, Hootsuite, Tweetdeck, Cotweet and Social mentions
o	+Social Networks and Bookmarks – Twitter, LinkedIn, Facebook, YouTube, Slide Share, Digg, Stumble Upon, Delicious
o	Media Monitoring on Blogs/Twitter/Discussion forums for a leading industries
o	In depth understanding of the leading web search engines and techniques to increase the     page ranks.
o	Website Lead Generation
o	Driving keyword expansion
o	Involving in Discussion with development team for developing search engine friendly pages.

MetricStream

SEO & SEM Lead  – Digital Marketing

Expertise - Proposal Engineering, Website Maintenance, SEO, SMO, PPC, Web Analytics, Email Marketing, Web Hosting, Campaign Management, Web Analytics, Email Marketing and Client Reporting

Achievements - Signed-up a couple of big budget projects by successful client pitch and effective formulation of proposals. Successfully worked with the technical team in formulating and restructuring the URL using re-write technique and implemented it successfully. Created a new monthly reporting template and got good feedback from most of the clients. Increased number of qualified leads by 5% month-on month via multiple email and PPC campaigns. Documented the process on how to customize blogger template, which was then used by the team to reduce turnaround time in customizing blogs. Managed more than 10 accounts with a good success rate and positive feedback from all the clients. And Involved in all phases of website management including requirement gathering by client interaction, designing, development, implementation, affiliate integration, search engine optimization, search marketing, link exchange, documentation, testing, deployment and maintenance with high standards.

Personal Experience

Freelancer – Digital Marketing

Chandrasekar A