Northwestern University

Associate Media Director at 360i

Chicago, Illinois

360i

Associate Media Director

Perfect Search Media is the leader in digital marketing and specializes in paid search, social media advertising, SEO, conversion rate optimization, design, and content. We're dedicated to building strong client relationships, thinking outside of the box, and personal and professional growth.At Perfect Search, we strive to reflect our core values every day. We believe in taking initiative, being passionate, having fun, valuing teamwork, and ensuring growth. Our clients and partners include:Charming Charlie, A.C. Moore, New York Film Academy, Columbia University, The Chicago School of Professional Psychology, AB Tasty, Hack Reactor, Blitsy, Dylan's Candy Bar, Brightline, Stage Stores, and many more. Job responsibilities include:Lead and manage search & social advertising dept., including managers & analysts, across all paid advertising clients & channels with >$10M annual spend.Lead and oversee all client account strategy and execution, including account resources. High-level strategic director for largest clients and decision makers to align on priority business goals and account direction.Implemented departmental service improvements, including automated reporting & dashboards, new channel service offerings, QBR process, and an internal project management process.As part of the leadership team, help develop & execute company’s annual & quarterly goals focused on increasing client retention & new client growth, track weekly scorecard towards business goals, & identify and solve company challenges.Actively participate in new business development & persuasively pitch new client prospects on our services, including preparation of customized presentations, analysis & audit of existing strategy, & presentation of solutions to challenges.Oversee Jr. Analyst program, including hiring of candidates, curriculum of training, and integration onto department team.

Perfect Search Media

Director, Search & Social Advertising

Led paid search and social team and assisted on paid advertising strategy and execution for all clients.Formulated, analyzed, and helped drive strategic direction of search and social advertising accounts for +15 clients.As lead on the largest client, increased primary KPI by 35% with a 17% decrease in overall ad spend.As main client POC, prepared & presented reports, KPIs, & strategy to ensure client success, alignment, & retention.Met and exceeded client campaign KPIs with daily maintenance & account optimizations such as budget pacing & reallocation, keyword-level-optimizations, segment adjustments, and AB testing across bids, ads, and landing pagesDetermined advertising goals and created paid campaign keyword lists, campaign structure, and ad text for clients.Performed website & ad tests to collect data, analyze site/ad performance and identify trends to achieve maximum ROAS.Implemented new comprehensive secondary report templates to go along with our routine reporting documents.Revamped junior analyst and new hire training program with updated and more comprehensive content and task application assignments which led to stronger knowledge across the team.

Senior Manager, Search & Social Advertising

Formulate and drive strategic direction of paid search accounts and search engine optimization for +10 clients.Create and analyze extensive campaign and website tests to achieve maximum ROI for clients.Determine advertising goals, create paid campaign keyword lists, campaign structure, and ad text for each search engine marketing client. Analyze advertising accounts and make day-to-day optimizations while managing campaigns/expenses for clients ranging up to 10k in monthly spend.Communicate with client on a regular basis as the primary point of contact, addressing client concerns, determining advertising goals, and reporting metrics in an accessible, clear manner.Optimize clients’ websites to increase traffic, conversions, and user experience using research.Utilize and understand a variety of online marketing tools to aid in optimizations, such as Google Adwords, Analytics, Webmaster Tools, SEMrush, and Moz.

Online Marketing Analyst

Achieved proficiency in the highly specialized area of brain mapping, with working knowledge of related software and experimental design.Formulated potential diagnoses after analysis of patient history and clinical test records across several memory impairment areas including dementia and concussion.  Assessed clinical brain maps utilizing EEG brain mapping and SLORETA neurofeedback brain mapping software.

Neurohealth Associates

Intern

Schedule and conduct building turnovers overseeing over 80 Operations staff.Act as most visible resource and representative of the building to all visitors, patrons, and clients.Process building’s cash funds from cashiers’ office, departments and student organizations.Confirm building safety through performing opening/closing operations, building inspections, and responding to emergency situations.Strengthen building communication and autonomy between professional and student staff, serving as primary liaison.Provide customer service and ensure client accommodations.

Norris University Center

Center Manager

Implemented and tracked two research projects that investigated memory systems and expanded upon literature within related academic areas. Examined how skills are learned and stored in the brain.Designed protocols to maintain the consistency and accuracy of experiment across 100+ total participants. Applied statistical method framework to optimize data analysis and organize data gathering process. Derived a clear conclusion from the trends, results, and implications extracted from data pool.  Presented results to faculty and peers through organized and accessible research papers and visual aids.  Gained extensive knowledge on topic while examining implicit skill learning and specificity pertaining to variances in the visual-spatial field and personality traits. Completed senior honors thesis which continued previous work into the area of perceptual-motor sequence learning.Honors:  Selected for Honors Cognitive Science Project (Spring 2012); Selected to present research at the Cognitive Neuroscience Society 2012 Conference, the Midwestern Psychological Association 2012 Conference, and the 2012 Undergraduate Research Exposition. Awarded Posner Fellowship Grant Recipient (Summer 2011), Undergraduate Research Grant (Academic Year 2011-12), and Weinberg College of Arts & Sciences Research Grant (Winter 2013).

Eric Yarnik

Eric Yarnik