Daniel Herdean is a highly accomplished entrepreneur and analytics expert with years of experience in the field. He is currently serving as the Managing Partner at Brillio, a leading technology consulting firm that partners with businesses to help them unlock their true potential. Prior to this, Daniel was the CEO and Co-Founder of Cognetik, an analytics and data science company that empowers digital leaders with insights and products to advance business transformation. Before Cognetik, he served as the Chief Operating Officer at TripAlertz.com and later founded his own startup, WebHue, where he served as the CEO and Chief Data Engineer.

With a BS from Wayne State University, Daniel specializes in data analysis, data science, data management & architecture, data visualization & business intelligence, A/B testing & personalization, and delivery services. Daniel's expertise in these areas has enabled him to work with major brands, including McDonald’s, Facebook, eBay, AAA, Pizza Hut, Mazda, Kohler, Tommy Bahama, Accenture, Talbots, and more, to accelerate their decision-making and improve digital experiences for customers. His passion for using data to drive business transformation and his valuable insights in the industry make him a respected thought leader.