Alma Mater Studiorum – Università di Bologna

Luxury Marketing, Sales, Revenue Expert in Hospitality. 
Passionate about Innovation, Traveling & Scuba Diving

Paris, Île-de-France, France

Quicktext - Artificial Intelligence Powered Solutions for Hospitality Smart AI-powered multilingual chatbot + vocal assistant for hotels and platform based on instant communication channel manager, which engage a personalized conversation with all visitors on the official hotel website. 800+ hotels in 30+ countries. In charge for partnership for global distribution, support for the development of the software to properly answer to the requests of the discerning customers of luxury hotels and drive the conversation into a direct booking. We assembled all the industry specific features that hotels need:- Getting data: connection with hotel PMS/CRM - Selling: connection between Artificial Intelligence and hotel Booking Engine- Upsell: connection with hotel management apps to program automated targeted messages- Communications: Manage guest communications efficiently from one single platform: SMS, WhatsApp, Live Chat, Facebook Messenger, Viber, WeChat, Booking.com…)

Quicktext

Director of Sales & Business Development

Les Hotels Baverez, a Parisian Family History, 234 rooms, 5*- Hotel Raphael (The Leading Hotels of the World), Paris XVI- Hotel Regina (L.V.X. Preferred Hotels & Resorts), Paris I- Majestic Hotel - SPA (L.V.X. Preferred Hotels & Resorts), Paris XVIDirector of Sales & Marketing. In charge for sales, marketing, revenue, reservations, communication and e-commerce. Responsible for a cluster of 10 people. Reporting to the CEO.- Relaunch of the Hotel Regina after the full renovation on the main markets (US, Europe, CIS, Far East, Australia), and implementation of the MICE offer, including creation of a new proposals (day delegate, full residential packages…) for the different industries, such as financial institutions, fashion and automotive. Creation of a new rate segmentation, including rooms and suites with view and modulable apartments (two, three bedrooms).- Repositioning of the Hotel Raphael waiting for the forthcoming renovation, keeping the existing clients and looking for a new market (targeting South America and Far East).- New sales dynamic and procedures of the Majestic Hotel-Spa, with creation of a double and separate on-line distribution for guest rooms and apartments- Improve awareness of the new brand “Les Hotels Baverez”- Coverage of the institutional industry and diplomatic representations in Paris- Coordination of the revenue management strategy per hotel, including weekly meetings with the hotel operation and reservations team.- Implementation of an instant communication platform, to communicate with the clients via SMS and WhatsApp, offering target messages with special deals for direct booking or upsale.- Reorganization of the e-distribution with a channel manager integrated with the three different booking engines, included in the new responsive website- GDS campaigns, Facebook & Instagram Ads; FIT distribution on dynamic onlyAchievement: REVPAR (2018 vs 2015):Hotel Regina: +47,86% - Hotel Raphael: +5,55% - Majestic Hotel-Spa: +22,9%

LES HOTELS BAVEREZ

Director of Marketing and Sales

JJW Hotels & Resorts - 8 properties between Paris, Cannes and Sainte Maxime, 761 roomsRegional Director of Sales & Marketing: Coordination of the sales, marketing, revenue andcommunication for all the French properties. Responsible for a team of 20 people located betweenParis and French Riviera. Reporting to the President.- Coordination of the sales force, targeting MICE, Corporate and Leisure- Online distribution and Social Network activity- Implementation of a revenue management strategyRepresentation in France of the international properties of the group (3 hotels in Portugal, 2 in Austriaand 2 in UK) including:- Organization of sales calls and events- Contracting with local operators; Press and media coverageDirector of Sales & Marketing for Hotel Balzac & Hotel de Vigny, (Preferred Hotels & Resorts). Incharge for sales, marketing, revenue and communication, including Restaurant Pierre Gagnaire (3*Michelin) and Penati al Baretto (1*). Main markets: US, Latin America, Europe, Middle East.Achievement: REVPAR (2014 vs 2013): Hotel Balzac: +10,33% - Hotel de Vigny: +4,51%Amarante Champs Elysées: + 12,28% - Amarante Beau Manoir: + 22,77%Amarante Cannes: + 2,05% - Amarante Sainte-Maxime: + 9,86%JJW Hotels & Resorts - 8 properties between Paris, Cannes and Sainte MaximeRegional Director of Sales & Marketing: Coordination of the sales, marketing, revenue and communication for all the French properties, including Hotel Amarante Champs Elysées, Beau Manoir, Cannes and Golf Plaza Resort in Sainte Maxime (4*) and Median (3*). Responsible for a team of 20 people located between Paris and French Riviera. Representation in France of the international properties of the group (3 hotels in Portugal, 2 in Austria and 2 in UK). Reporting to the President.Achievement: REVPAR (2014 vs 2013)Hotel Balzac: +10,33% - Hotel de Vigny: +4,51%Amarante Champs Elysées: + 12,28% - Amarante Beau Manoir: + 22,77%Amarante Cannes: + 2,05% - Amarante Sainte-Maxime: + 9,86%

JJW Hotels & Resorts

Regional Director of Sales & Marketing

Group Belles Rives Hotels & ResortsHotel Belles Rives (Small Luxury Hotels & Virtuoso) & Hotel Juana (Small Luxury Hotels & Signature), Cap d’Antibes, 84 rooms, 5*Group Director, Sales & Marketing: Coordination of Sales, Marketing, Revenue, Reservations, Banqueting Sales, Communication & PR. Reorganisation of the different tasks of each single department. Development of new emerging markets, mainly Asia and Brazil, and consolidate business from the main nationalities (US, UK, Russia, Scandinavia, Australia) for both leisure and MICE. Dealing with International journalists from the fashion and travel industries, ensuring coverage and positioning. Coordination of all picture and film shoots realised at the hotels, including Woody Allen’s “Magic in the Moonlight”. Social Network strategy. Reporting to the GM and President of the group.Prix Villegiature 2012 Belles Rives: Grand Prix Best Charming Hotel and Best Terrace in a Hotel.  Achievement: REVPAR (2010 vs 2013) Belles Rives: + 24,15%; Juana: +14.55%

Groupe Belles Rives, Hotels & Resorts

Group Director, Sales & Marketing

Exclusive Hotels & Resorts - 200 hotels in Europe (now Chateaux & Hotels Collection)Business Development Director: responsible for new hotel member recruitment and sales development strategy. Responsible for a team of 20 people. Reporting to the CEO. Hotel Affiliation: Research and identify correct contacts and decision makers, analyse competitor properties and target for potential GDS switch or S&M representation. Integration of each new property, including creation of the rate structure, inventory and revenue management, marketing plan, on-line and off-line sales strategy) and then delivers targets for each brand. Sales & Revenue: Increase awareness of the company within the major actors of the market. Looking at opportunities for alliances and partnerships with on line travel agencies and global providers, travel agencies’ networks (Virtuoso, Signature…). Analysis of emerging markets. Three years Revenue Management plan for each new hotel member.Achievement: 47 new properties affiliated; 1.2 Million EUR generated with new affiliations.

Exclusive Hotels & Resorts

Business Development Director

Hotel Lotti, Paris (Jolly Hotels and Resorts, then NH Hoteles), 176 rooms, 4*. Sales & Marketing Director. Repositioning of the hotel on the luxury market of the 1st arr. of Paris. Coordination of all the Sales & Marketing, Communication, Revenue & Reservations, Conference & Banqueting. Implementation of the MICE sales. Coordination of an international brand affiliation project (for GDS distribution and worldwide marketing representation) for the International Jolly Hotels. Project Manager for the International Jolly Hotels for the CRS update from Fidelio to Opera.Objective: increase the REVPAR by 50% in three years. Achievement: REVPAR increased by 130% (2005 vs 2007)

Hotel Lotti Paris

Sales & Marketing Director

Rocco Forte Hotel Amigo, Brussels (Leading Hotels of the World), 174 rooms, 5*LSales & Marketing Deputy Director. Responsible for the international corporate & leisure market (mainly USA, UK, France, Italy, Middle East) and on-line distribution. Sales calls and workshops. MICE development in Belgium & France. Set up of a Revenue Management strategy (analysis of the sales cycles and trends, account, pricing and inventory management) to repositioning the hotel on the 5 star market and aim to be number 1 in Brussels in REVPAR: target achieved within 4 month. Co-responsible for a team of 12 people.

Rocco Forte Hotel Amigo - Brussels

Deputy Sales & Marketing Director

Hotel Napoleon, Paris (Preferred Hotel Group), 102 rooms, 5* Revenue & E-Marketing Manager then Reservations & Marketing Director. Responsible for the reservations department, revenue management, marketing and e-commerce development. Set up and follow up of the revenue management strategy with total reorganization of the room inventory and the rate structure (analysis of the sales cycles and trends, account, pricing and inventory). On-line distribution. Sales responsible (leisure, corporate, MICE): USA, Canada, UK, Italy, HK & China. Main contact with all the marketing partners. Reporting to the GM.

Hotel Napoleon Paris

Marketing & Reservations Director

Hotel Bauer & Il Palazzo, Venezia (Leading Hotels of the World), 206 rooms, 5*L, E-commerce and Marketing Manager. Sales responsible for French speaking countries and on-line distribution suppliers. Co-operation with International journalists in both the fashion and hotel industry to ensure an appropriate and suitable projection of the hotel’s achieved in a competitive and aggressive market. Coordination of all picture shoots. Webmaster. Reporting to the owner.

Hotel & Il Palazzo at the Bauer

E-commerce & Marketing Manager

Hotel Napoleon, Paris (Preferred Hotel Group), 102 rooms, 5*Sales & Marketing Internet Manager. Responsible for developing sales via the property website and on line suppliers. Creation of an on-line reservation’ system and set up of the on-line third-party distribution. Search engine optimisation. Reporting to the GM.

Cristiano Morelli