Park Tudor Preparatory School

University of Michigan

Manager, B2B Product Marketing at Pacific Gas & Electric Company

San Francisco, California, United States

- Align product, marketing, sales and support team strategy for business energy programs.     - Establish shared, measurable product and program goals, defining deliverables for contributing        teams. Identify and minimize risks, resolve process gaps and manage compliance where necessary.       - Map out above- and below-the-line cross-sell opportunities, including customized offers and         messaging to address customer pain points.     - Develop business marketing programs and measurement plans, many of which provide direct         support to sales team’s Energy Efficiency and Demand Response project pipeline.• Use data-driven approach to define positioning, targeting strategies and measure success of B2B programs.     -	Identify top prospects for specific solutions using predictive modeling, and build account-based         marketing programs to engage and convert.     -	Design and implement content marketing as an entry-point program to convert marketing         opportunities to sales leads. Deliver scale for broader program impact. • Manage multi-million-dollar annual program budgets, funded from several different sources.      - Prepare five year budget plans and manage monthly forecasts with narrow variance. Respond to         frequent regulatory audits and inquiries.• Lead four product marketers who support B2B rates, energy efficiency, enabling technologies and   energy incentive products.     -	Manage projects with 10+ vendor partners responsible for tool development, data, analysis,        creative and production and tactical/channel execution.

Pacific Gas and Electric Company

Manager, B2B Product Marketing

Kmart:• Oversaw advertising for low-income programs• Planned promotions, synthesized shopper trends and initiated research to advance Holiday sales.Qwest Communications (now CenturyLink):• Brought large new client on board and introduced process improvements to cut in-market lead time.• Lead award winning re-branding effort which resulted in 12% increase in awareness of highest-profit product. • Developed local advertising plans, influenced by competitive landscape. KFC (Kentucky Fried Chicken):• Managed TV and Radio production for a fast-paced, high-output client.• Lead positioning, creative development, testing and production efforts for Grilled chicken launch, which achieved 10% sales lift.

FCB Global

Brand and Product Advertising

RPM Advertising

Account Management

Lindsay Nester